Competitor Intelligence Bot for Social Media Analytics Tools

This is a submission for the Runner H "AI Agent Prompting" Challenge

What I Built

I built a Competitor Intelligence Bot that automates the process of gathering competitive intelligence for Social Media Analytics tools.

As part of the team at Sociality.io, we frequently need to monitor our competitors’ offerings but doing this manually takes hours and is difficult to keep updated.

Using Runner H, I created an AI agent that autonomously collects this information and generates a structured Google Sheet. This saves us significant time and improves the consistency of our competitor research.

Demo

🎥 Video:

👉 Social Media Analytics Tools Competitor Analysis Google Sheet

How I Used Runner H

I provided Runner H with this prompt:

*"Hey Runner H, I want to do a competitor analysis for Social Media Analytics Tools.

Please create a Google Sheet where you collect the following information for each competitor:

Product Name

Pricing (include monthly and yearly plans if available)

Main Features (bullet point list)

Customer Reviews Summary (short paragraph, gather from G2, Capterra or Trustpilot)

Unique Selling Points (bullet point list)

Is a Free Trial Available? (Yes/No)

Here is the list of competitors to analyze:

Sociality.io

Sprout Social

Hootsuite

Buffer

SocialBee

Later

Sendible

Once the Google Sheet is ready, please provide the link here in the chat."*

Runner H autonomously executed this task:

Searched the competitors’ websites

Retrieved relevant review data

Structured everything into a Google Sheet

Provided me with the link, ready to share with my team.

Use Case & Impact

This workflow is already valuable for our internal product and marketing teams at Sociality.io.

Instead of spending hours manually visiting competitor sites and compiling data, we can now get an updated analysis in minutes.

Potential users:

Product managers → to monitor market positioning

Marketing teams → to benchmark messaging and features

Founders / Executives → to quickly understand competitive landscape

Impact:

Time savings → process reduced from hours to minutes

Data consistency → always structured and ready to use

Scalability → can be adapted to any product category easily

Thanks & Final Thoughts

Thanks to Runner H for this great challenge. Excited to explore more AI agent use cases in the future!