Children everywhere love toys, and for generations, toys have played a major role in their development, creativity, and learning. In India, toys carry both cultural and economic significance, with traditional wooden toys and modern innovations forming a vibrant domestic industry. Today, toy export from India is no longer just a dream it’s a growing sector with massive international potential.
With global buyers seeking safe, eco-friendly, and educational toys, India toy exports are drawing international attention. In this guide, we’ll explore how to get started, share key insights on toy export data, and reveal where the opportunities lie for toy exporters in India.
India’s Toy Market: A Growing Global Player
The Indian toy industry has been growing steadily in recent years, fueled by economic growth, government incentives, and rising demand for quality, affordable toys. In 2023, India’s toy market was valued at $1.7 billion and is projected to grow at a CAGR of 10.9%, reaching $4.4 billion by 2032.
Despite this, India toy exports still account for less than 0.5% of the global toy market. However, exports have shown encouraging growth—from $40 million in 2014–15 to over $152 million in 2023–24. India’s main toy export destinations include the United States, South Africa, Denmark, and Sweden.
Toys Export Data: What the Numbers Say
According to the latest toy export data, India exported 43,404 toy shipments between March 2023 and February 2024. February 2024 alone saw 3,631 shipments, marking a 17% increase year-on-year and a 7% increase month-over-month.
While there was a slight dip in overall value from previous years—falling from $177 million in FY22 to $152 million in FY24—the steady rise in shipment volume indicates sustained international interest.
Global toy export leaders remain China, Vietnam, and the United States, but India is gradually positioning itself as a reliable supplier, especially of traditional, eco-friendly, and educational toys.
Top Toys Exported from India
Toys export from India span a wide range of categories, catering to global preferences:
- Soft toys and dolls
- Educational toys
- Board games and puzzles
- Building and developmental toys
- Sports toys
- Musical and electronic toys
Traditional Indian wooden toys, known for their safety and craftsmanship, are also gaining popularity in markets like Europe and the U.S., especially among buyers seeking sustainable products.
Who Are the Leading Toy Exporters in India?
Several manufacturers have emerged as top players in the toy export ecosystem. These toy exporters in India are recognized for maintaining international quality standards and certifications. Major exporters include:
- Garg Sports International Private Limited
- Dev Narayan Marketing
- Ravi Exports
- A H Handicraft Export
- J. K. Overseas
These companies are not only expanding into mature markets but also penetrating emerging regions, supported by export import data India and digital trade intelligence platforms.
Major Markets and Global Trends
According to recent trade data, countries like the United States, Netherlands, Belgium, Denmark, and South Africa are key importers of Indian toys. The growing focus on non-toxic, certified, and eco-conscious toys is boosting India's credibility.
Fast-growing exporting nations include Vietnam (up 219%) and Hungary (up 94.3%). While China still leads with exports valued over $59 billion, India is eyeing niche segments to compete.
India Import and Export Data reveals consistent interest in Indian-made educational and handmade toys from importers in Kenya, the US, and Europe. Kenya Customs Data also highlights steady imports of Indian toys through Kenyan ports, reflecting East Africa’s growing demand.
How to Start a Toy Export Business from India
If you’re an entrepreneur eyeing this lucrative opportunity, here’s how to get started:
1. Conduct Market Research
Identify trending toy categories in different markets. Study India toy exports data and demand using reliable sources like Eximpedia or Kenya Importers list. Analyze product preferences, compliance requirements, and buyer behavior in countries like Kenya, the U.S., and Germany.
2. Legal and Certification Requirements
To engage in toy export from India, the following documents are typically required-
- Company registration
- Import-Export Code (IEC) from DGFT
- GST registration
- BIS Certification
- EN71, ASTM F96, and ISO 8124 safety certifications
- Trademark registration
These certifications ensure compliance with global safety norms, especially for markets in the U.S. and Europe.
3. Register Your Export Business
Set up your business as a sole proprietorship, partnership, or LLP. Register with DGFT and relevant local authorities. Ensure your business is listed in trade directories and databases like Eximpedia for visibility.
4. Identify Suppliers or Manufacturers
You can either manufacture toys or source them from Indian toy hubs such as Mumbai, Bengaluru, Chennai, and Noida. States like Maharashtra, Uttar Pradesh, and Karnataka lead in toy production.
Use India Import and Export Data tools to identify high-quality manufacturers and understand shipment volumes, pricing, and lead times.
5. Find Global Buyers and Export Channels
You can sell directly to retailers, online marketplaces, or work with international distributors. Platforms like Eximpedia offer access to verified global buyers and real-time toy export data.
You’ll also find specific lists like the Kenya Importers list, which can be a goldmine for expanding into African markets.
Where to Access Reliable Toy Export Data?
Reliable trade intelligence is key to making informed decisions. Platforms like Eximpedia.app provide verified-
- Toy exporters in India
- Global toy importers
- Product-specific HS Codes
- Shipment volumes and ports of origin
- Market trends and competitor analysis
These platforms also cover over 130 countries, including access to Kenya Customs Data and India Import and Export Data giving you a 360° view of international trade opportunities.
After Word
With its cultural richness, growing manufacturing base, and rising global reputation, India is well-positioned to emerge as a major hub for toy exports. Although India toy exports still account for a small share of the global market, the sector holds immense potential.
By embracing innovation, maintaining quality, and using reliable toy export data, Indian businesses can build a sustainable, global toy brand. Platforms like Eximpedia help bridge the gap between manufacturers and importers by providing verified trade data, including Kenya Customs Data, importers' directories, and HS code references.
If you're ready to launch your toy export from India journey or want to identify active toy exporters in India, connect with Eximpedia’s experts and schedule a free live demo today. Let your toys travel the world while you grow a profitable export business.
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