In this post we will be covering the top 5 mistakes that I see developers make which hold back there websites from performing in the real world, whether you are an employee or self employed you should always try to avoid these mistakes.
1: Ignoring Website Speed
According to the research from Missouri University of Science and Technology
users form impressions of a Website within two-tenths of a second or less and they hold on for 2-2.5 seconds longer for key Design elements. Now if your Website loads in 4 seconds then users first instinct is to close the site, that is why ignoring your Website speed is one of the biggest mistakes for any developer.
Here is what to keep in mind for a blazing fast site:
Avoid using bloated Website builders
Compress all your images to less than 50kb in webp format using tools like Squoosh
Avoid using video elements at the top of your page
Don't use 3D elements on your main conversion or SEO pages on top of a page
Write efficient component based code and avoid using heavy libraries
2:No Clear Primary Call-To-Action
Not having a primary CTA is one of the biggest mistakes and also violates the NW rule of website design, this is a major mistake for all Websites but specially for high stack niches with lower average conversion rates - we need to make it as easy as possible for the person to take take the first step.
We don't want the user to be distracted by 10 different colors across multiple CTAs, your primary CTA should follow a consistent color theme and font to make it easier for the user to spot.
3:Generic CTAs
Having generic CTAs makes your Website feel rigid and hard to trust easily, you should always try to use different and relevant text in your CTAs to keep the user engaged and clearly communicate what is the button for.
CTA is your main conversion point and its a non-negotiable factor for a Website Design, multiple case studies from icopify show that changes in your CTA can increase conversions by ~90%.
For Example:
On your John attorney page:
Get In Touch❌
Book My Consultation With John✔
Hope you got some value from this post. If you want to read the complete development guide with planning, designing, development, conversion factors, and mistakes to avoid do checkout the blog page at Skotix
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