With the rapid development of China's information age, as an engineering project, LED billboards are customized products because of differences in color and other differences. The application scope of LED display screens continues to expand, and major cities have introduced LED displays. Especially in places with dense human traffic, such as stations, the market demand for LED billboards is growing rapidly.
- Application scenarios of station LED billboards
Installing LED billboards in station waiting halls, waiting squares and square load-bearing columns can meet different information display needs:
Waiting hall: LED billboards installed on the wall or ground can display train information, train departure time, waiting position, ticket gate conditions and other information in real time, allowing passengers to obtain real-time information conveniently and quickly. Here are the station LED display application guides.
Waiting Plaza: The diverse shapes of column LED displays, such as triangular pyramids, spherical screens, special-shaped screens, etc., provide a more flexible way of advertising display and bring a unique visual experience to the audience.
Square load-bearing columns: The LED display screen installed on the load-bearing columns increases the artistic sense and entertainment of the city square through the display of videos, pictures, text and other content, and at the same time, the potential advertising benefits are also improved.
- Market demand and development trends
High demand scenario: Since stations are places with concentrated human traffic, the demand for real-time information is very urgent. Therefore, while providing practical information, station LED billboards have also become a popular place for advertising.
Diversified shapes: With the continuous development of LED technology, the shapes of LED billboards have become more diversified, including spherical, special-shaped, triangular pyramid, etc., making the advertising display more creative and easier to arouse the audience's interest. Do you know the six common LED special-shaped screens?
Intelligent combination: With the advent of the Internet era, the combination of station LED billboards and high technology will become the future development trend. By integrating intelligence and 5G technologies, we can provide smarter and more interactive services, such as real-time traffic information, weather forecasts, interactive advertising, etc.
Personalized customization: The station LED billboard industry may be saturated, but through the development of personalized and customized products, it can meet the special needs of different stations and cities and enhance product differentiation and competitiveness.
Technology upgrade: The future development direction will focus on technology upgrade, such as the integration of interactive technology and augmented reality (AR)/virtual reality (VR) technology to improve user experience and further enrich the application scenarios of LED billboards. Here is the XR LED display product guide.
- Technology upgrading and market expansion
As the pace of urban construction accelerates, in addition to considering market demand, LED billboards must also pay attention to the integration and aesthetics of urban architecture. In addition, combined with Internet technology, intelligence and 5G technology, more market applications can be expanded:
Intelligent interaction: By combining face recognition and touch technology, the intelligent interaction function of LED billboards is realized, providing more convenient and personalized services.
Urban services: In city central squares and bustling business districts, LED billboards can become the main platform for urban information release, delivering practical information such as weather, traffic, and activities.
Combination of advertising and entertainment: Use the high brightness and multimedia characteristics of LED displays to combine advertising and entertainment content to attract more attention and improve advertising effectiveness.
Personalized advertising: Combined with big data technology, personalized advertising content on LED billboards can be realized to more accurately meet the needs of the audience.
In general, although there is a certain saturation trend in the station LED billboard market, LED displays will still have broad market prospects through continuous upgrading of technology, personalized customization and combination with high technology. Improving the differentiated competitiveness of products and expanding more application scenarios are the keys to the future development of the station LED billboard industry.
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