What is Voice Search Optimization?
The voice search has now become very important in the search industry. Nowadays people are becoming very lazy in writing the query to search engines. They are interested in interacting with the device and getting the results fast. Voice Search is a method of search by which people speaking to a device rather than typing keywords into a search engine to generate results. The voice search revolution started with smartphones then rapidly increased to smart speakers and voice-controlled assistants.
Voice Search highly improves user experience and because of that half of the searches will be made through voice. Typing a query on a desktop is not the same as speaking to a device to fetch results for your query. So the voice query will be long-tail keywords and natural. People are increasingly using voice search through their tablets, smartphones, voice-controlled assistants like Amazon’s Alexa and Apple’s Siri to find what they are looking for. SEO is still very important but with the increase in the use of voice-controlled assistants, optimizing your content and website for voice search is important to your SEO success. Most of the Top SEO Companies in India are optimizing their websites according to voice search.
How does Voice Search Work?
Voice search optimization is based on speech recognition technology. In this method, the search is conducted using speech rather than text. First, it will understand what users are saying using the Automatic speech recognition (ASR) mechanism. It also includes text-to-speech (TTS) for output. The search system will detect the language in which the query has been asked and then captures the keyword and the query will be answered accordingly. Some devices may display the result to the user while other devices deliver the results orally to the user.
How Voice Search Impact SEO?
People are using their voice to search much more often because it’s more convenient, so optimizing your website for those search results is important. Voice Search is faster than traditional methods of searching and that is the reason why people adopting voice search methods and the results will be delivered quickly. It is good for businesses to understand the power of voice search and make their content according to voice search optimization. The voice search SEO is different from traditional SEO. Voice search optimization is one of the best options to boost traffic on your website. There are different SEO factors to optimize your content for voice search. As voice search is faster and easier than the traditional search method, people are adopting the voice search method. The fact is that voice search gives a more specific result as the keywords are long-tail keywords. Voice search is more appropriate and convenient as it requires only less time for searching, people tend to adopt this method.
Some Important Methods to Optimize your Website for Voice Search
First of all, it is important to do keyword research which helps you to bring your website to the topmost position of SERP. However, with voice search optimization keywords will be long-tail and conversational type.
Include Frequently Asked Questions
The content should include FAQs like why, who, what, how, etc as voice search is conversational type. Make content including answers to questions that are more likely to be asked.
Improve Page Loading Time
A quick page load is required to enjoy the voice search. As voice search results are immediate, fast loading website is needed to answer verbal queries. For WordPress websites pay attention to the plugins and themes. Include lightweight themes, so it won’t affect page loading speed thus making it sufficient for voice search.
Focus on Long-tail Keywords
For achieving voice search optimization, a website requires more focus on long-tail keywords. People speaking is entirely different from writing. So voice search will be longer due to their conversational style. We should give long-tail keywords in content so there will be an easier chance of getting our page to first in the SERP result.
Optimize for Mobile
More than 60% of people are using mobile devices for search queries. Voice search is easily integrated with mobile searches. As voice search is more suitable for mobile as most of the voice searches are through mobile phones and it is the reason that voice search is so popular among the people today. Build a mobile responsive website and include mobile-friendly content and ensure that your website is mobile-friendly.
Try Out Voice Search
To understand how voice search will impact your website is by actually trying it on your website. Try out with voice search and find how your website is ranking.
Conclusion
The influence of voice search is ever-growing and is not predictable. Optimizing a website for voice search would help gain more search traffic. It is good to understand the power of voice search and make the content according to voice search optimization.
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