Intro
By 2027, control of the internet won't be just about building the best products - it will be about owning the semantic real estate where people expect to find them. In Landlords of the Vibe Economy, we predict the aftermath of an economic shift: domain owners who snapped up vibe‑prefixed domains like VibeHealthInsurance.com or VibeLoans.com become the new power brokers, leasing out visibility in a trillion‑dollar economy driven by signal, search patterns, and semantic expectation.
Why It Matters
This isn’t speculative—it reflects deep forces changing how digital value and authority are distributed:
- As AI becomes infrastructure, consumer attention shifts to simplified linguistic anchors like “vibe + category”
- Domain ownership becomes strategic leverage: controlling the address where people expect to search
- Those who built product don’t always win—sometimes just owning the semantic portal means dominance
- A landlord model emerges: domain owners take rent from service providers, capturing value through trust and discoverability rather than direct service delivery
“The domain itself has become the brand, the distribution channel, and the market position all rolled into one.”
It reshapes incentives: instead of improving UX or building functionality, visibility, credibility, and alignment become primary currency.
Takeaway
The new frontier of economic power isn’t features—it’s semantics. Owning the right name (the right expectation) gives you leverage. In the Vibe Economy, being the landlord of meaning may matter more than being the best in the category.
Author: The Vibe Economy — a project exploring how solo creators and emotionally intelligent AI are reshaping the future of business.
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