Most business websites look great—but very few actually generate leads.
That’s because lead generation isn’t about pretty design—it’s about strategy, structure, and user psychology. At Think To Share IT Solutions, we specialize in building websites that are not just visually appealing but built to convert.
Here’s a step-by-step guide to planning a website that drives real business results.
1. Start with a Clear Business Goal
Ask yourself:
What is the primary goal of the website?
(Leads, demo bookings, form submissions, consultation calls?)
What actions do you want your users to take?
Every decision you make—from design to content—should support that core objective.
2. Know Your Target Audience
You can’t convert visitors if you don’t understand who they are.
Define:
Who is visiting your site? (Decision-makers? End-users?)
What problems are they trying to solve?
What are their objections, needs, and buying behavior?
Use this data to guide language, layout, and CTA positioning.
3. Structure Your Website Around the User Journey
Visitors rarely convert on the homepage alone.
Your site should be structured like a funnel:
1.Homepage – Hook attention with a strong value proposition
2.About/Why Us – Build credibility and trust
3.Services/Products – Explain what you offer, with benefits and outcomes
4.Case Studies/Testimonials – Provide social proof
5.Lead Capture Page – Encourage action with a form, CTA, or offer
Pro Tip: Map this flow before you start development using a sitemap or wireframe.
4. Craft Compelling CTAs (Calls-to-Action)
A strong website isn’t passive—it tells the user what to do next.
CTA tips:
Be action-oriented (e.g., Get a Free Quote, Schedule a Demo)
Keep forms short (Name, Email, and one qualifier is often enough)
Use contrasting colors to make CTAs stand out
At Think To Share, we A/B test CTA placements for maximum impact.
5. Build for Mobile-First, Always
Most traffic today comes from mobile devices. If your lead generation flow doesn’t work perfectly on mobile, you’re losing business.
What we optimize:
Thumb-friendly CTA buttons
Fast-loading mobile layouts
Form fields designed for small screens
Responsive navigation menus
6. Use Trust Signals to Build Confidence
Before users fill out a form, they need to feel safe and reassured.
Add:
Testimonials and case studies
Client logos or certifications
“100% privacy guaranteed” notes near forms
Secure HTTPS and SSL badges
7. Integrate Smart Lead Capture Tools
Forms aren’t the only way to collect leads.
We recommend:
Live chat or chatbots (e.g., Tawk.to, Intercom)
Exit intent popups
Gated content (eBooks, checklists)
Landing pages for specific campaigns or offers
8.Track Everything with Analytics
What gets measured, gets improved.
Set up:
Google Analytics 4 (GA4) with goal conversions
Google Tag Manager for tracking clicks on forms and CTAs
Heatmaps (via Hotjar or Clarity) to see user behavior
CRM and email platform integrations to automate lead capture
9. Plan for Follow-Up from Day One
A lead is only valuable if followed up.
Integrate:
CRM systems (HubSpot, Zoho, Salesforce)
Email sequences or thank-you pages
Notifications to your sales or support team
We build automated workflows that connect your site to your sales process—seamlessly.
Final Thoughts: Build to Convert, Not Just to Look Good
A website is an investment. But to generate ROI, it must be planned like a sales funnel, not just a brochure. Every page, every form, every button must serve a clear purpose: to move the user one step closer to becoming a lead.
At Think To Share IT Solutions, we don’t just design—we strategize, optimize, and build websites that work as hard as you do.
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