It’s been a week since my project TestYourApp reached MVP stage and I started promoting it and I’ve already learned a ton.
My view on cold outreach has changed:
I used to have a very negative perception of cold outreach. To me, it felt toxic pushing a product on someone who doesn’t want it. I pictured those annoying telemarketers trying to sell you anything and everything.
But when done right, I actually find it healthy:
I only reach out to people who say they face the problem my product solves
I offer them a free solution (my product has a pretty generous freemium model) In the end, it’s a win-win: they get a solution to their problem, I get users and potentially feedback and word of mouth.
Youtube comment sections feel totally unusable:
I thought about promoting my product in YouTube comments on recent videos related to the problem I’m solving. The censorship bots are ruthless. Any comment with a link gets instantly deleted.
So I tried just mentioning the product name without a link. Same result: gone immediately. Maybe that’s for the platform’s good, but from a marketing perspective, it’s a dead channel.
Has anyone else tried this?
Reddit has been both my best friend and worst enemy:
On one hand, Reddit lets you find dozens of users struggling with the problem your product fixes. You can even post and have them come to you.
On the other hand, the platform’s mechanics confuse me. Around 90% of new posts seem to disappear into the void within two minutes of posting.
Plus, the moderation isn’t always logical. Some blatantly commercial posts survive, while harmless posts get deleted without explanation.
The hardest part isn’t conversion, it’s getting seen:
Maybe it’s just my product, but feedback has been great. People like it, and the account creation rate after contact is strong.
The biggest challenge I face is literally making people aware my product exists. That seems to be marketing’s biggest hurdle.
See you soon!
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