For a long time, I kept noticing how often people search for questions like what is my IQ or casually ask others what’s your IQ. It is one of those topics that sits at the intersection of curiosity, self improvement, and internet culture.
That curiosity was the starting point for a side project I built called What’s Your IQ, an online IQ test website designed around a simple goal. Give people a clear way to take an IQ test and understand their results without unnecessary complexity.
What started as a straightforward web project slowly turned into a deep learning experience around SEO, search intent, content quality, and real user behavior.
Why an IQ test?
From a development perspective, an IQ test seems simple. A set of questions, a scoring system, and a results page. But from a product and SEO perspective, it is much more nuanced.
People do not all search the same way.
Some users type whats my iq.
Others search what is your iq.
Many look specifically for a free iq test with results.
Some want to calculate your iq quickly.
Others ask how do I figure out my iq because they want reassurance, not just a number.
Each of these queries represents a slightly different intent. Understanding that difference turned out to be more important than writing perfect code.
Designing around search intent
Early on, I realized that ranking for what is my iq alone would not be enough. Users expect the page to immediately answer that question in a way that feels trustworthy.
That influenced several design decisions:
- The test flow needed to feel logical and not rushed
- The questions needed to scale in difficulty naturally
- The result page needed to explain the score clearly
A surprising amount of work went into the result explanation. If someone searches what is my iq test and finishes the test, their next question is almost always what the score actually means in real life.
If that explanation is weak, the entire experience feels pointless.
SEO lessons from real traffic
Watching real traffic come in was where most assumptions broke.
Users arriving from searches like free iq test and results behave very differently from users who search your iq or youriq. The first group expects clarity and transparency. The second group is often just curious and exploring.
This taught me an important SEO lesson. Keywords are not just words. They are signals of mindset.
Optimizing content without respecting that mindset leads to high bounce rates, even if rankings look good on paper.
Content strategy and AI assisted posts
To support the core pages, the site includes additional articles that explore topics related to IQ and intelligence. Some of these posts are created with the help of AI and then reviewed, edited, and refined manually.
The goal is not volume. It is relevance.
A page optimized for totally free iq test with free results still needs to answer a real question. If it exists only to capture traffic, it will not perform long term.
This approach helped me see AI as a tool, not a shortcut. AI can generate drafts quickly, but human judgment is what makes content useful.
Technical considerations
From a technical perspective, the project reinforced some fundamentals:
- Page speed matters more than expected
- Clean URL structure helps both users and search engines
- Internal linking influences which pages get attention
Even small changes in page structure affected how users navigated the site. Internal links between test pages and supporting content helped users discover explanations they did not initially look for.
Monetization thoughts
One common question with content driven sites is monetization. When users search free iq test with results, trust becomes extremely important.
Aggressive monetization damages that trust quickly. Even evaluating options like AdSense requires understanding how it affects user perception and long term SEO.
At this stage, learning and iteration matter more than immediate revenue.
What I am still improving
This project is far from finished. Some areas I am actively working on:
- Improving search intent match on content pages
- Refining result explanations based on feedback
- Reducing bounce rate from informational queries
- Testing how different content formats perform
Every update is guided by data and behavior rather than assumptions.
Final thoughts
Building What’s Your IQ taught me that simple ideas often hide complex problems. A question like what is my iq looks straightforward, but answering it well requires empathy, clarity, and patience.
SEO is not about tricking search engines. It is about understanding people at scale.
If you are curious to see the project in its current form, you can check it here:
I plan to keep iterating, learning, and sharing what works and what does not as the project grows.
If you are building a content driven product or experimenting with SEO and AI assisted content, I would be interested to hear about your experience as well.
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