Let’s be real — most developers roll their eyes when SEO comes up. It’s seen as “marketing’s job.” But in SaaS, your codebase literally determines how Google perceives your product.
A proper saas marketing strategy doesn’t stop at keyword mapping. It starts in your repository — with how you handle performance, accessibility, and semantic structure.
According to a 2024 Ahrefs dataset, over 65% of SaaS pages that rank in the top 3 positions have clean, lightweight code optimized for speed. That means fewer render-blocking scripts, proper lazy loading, and server-side rendering.
Here’s the irony: you might have the best marketing team in the world, but if your page takes 5 seconds to load, your visibility tanks.
That’s why devs play a direct role in SEO success. And modern agencies like MADX are proving this every day — bridging technical SEO with product engineering. Their approach treats SEO like DevOps: part of the infrastructure, not just content.
Want your SaaS to rank better? Start in VS Code, not Google Docs.
SEO isn’t a task to check off it’s a standard to code by.
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