you use—or want to use WordPress—for your business’ website. You’re set on WordPress because you know it well, or you’ve heard about its user-friendliness. You start searching for solutions and a technical partner. You come across something new, “headless WordPress”. The features sound interesting, but what’s the business use case?
In this post, I’ll detail how headless WordPress can benefit your business and why it future-proofs your digital approach.
What Is Headless WordPress?
Headless WordPress means separating the front-end of your business’ website from the back-end. Instead of having WordPress be responsible for managing content and how that content looks on your website, you only manage content in WordPress. A separate (often JavaScript) front-end (what your customers see) is then be built to accompany your WordPress back-end.
You might even build multiple websites or mobile apps from the content you add to WordPress.
The headless approach for developing websites and applications is similar to how WordPress plugins work. Pick and mix functionality. The big difference is you’re not tied to the WordPress ecosystem. You can introduce custom functionality and integrations from anywhere.
Let’s say you’d like to write blog content in WordPress but sell products with Shopify, you can do this within one website. Whatever services you want to add to your website, you can, with headless WordPress.
When thinking about using headless WordPress for your business, think of WordPress as being the content provider of your website. With the front-end being a separate presentation layer.
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