GA can track engagement, but at least @ Yummly we've preferred GA for overall traffic analysis and Mixpanel for engagement analysis. They have a lot of built-in chart types for displaying event data in ways that Product folks and others can understand and make decisions on.
That said, we've also started tracking a lot of the same data natively, and while it's a LOT more work to convert that data to something that is easily consumable, Mixpanel is not doing anything that's unachievable oneself.
GA can track engagement, but at least @ Yummly we've preferred GA for overall traffic analysis and Mixpanel for engagement analysis. They have a lot of built-in chart types for displaying event data in ways that Product folks and others can understand and make decisions on.
That said, we've also started tracking a lot of the same data natively, and while it's a LOT more work to convert that data to something that is easily consumable, Mixpanel is not doing anything that's unachievable oneself.
Were there constraints with Mixpanel that led you to track the same data?