When building a brand, people often care more about the image. From fonts, colors to design styles. However, an equally important factor is often overlooked. That is the brand voice - brand voice.
Brand voice is becoming increasingly important in the digital age. It has been and is present in the business of any business. Even if you don't know the term.
What is brand voice?
Brand voice is the distinct personality that a brand has. It is reflected in corporate communication activities. This voice is applied to every communication channel the brand uses. Including newsletters, social media posts, internal announcements, etc. And promotional products of the company....
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