Email Marketing Myths That Need to Die

idk why people think email marketing is so straightforward. Like, you just send some emails and people buy stuff, right? Wrong. There are so many myths floating around that it's hard to know what actually works.

Myth: The More Subscribers, The Better

tbh, this one drives me nuts. Just because you have a huge list doesn't mean it's a good list. I mean, have you seen those 'buy 10,000 email addresses for $10' scams? Yeah, those are trash. You want quality over quantity any day.

Research Says...

Studies show that engagement is way more important than list size. In fact, a study by Mailchimp found that open rates are highest when you have fewer than 1,000 subscribers. So, focus on building a list of people who actually care about your content.

Better Approach

Instead of trying to grow your list as fast as possible, focus on creating content that resonates with your audience. Use segmentation to tailor your emails to specific groups, and make sure you're providing value in every single email.

Implementation Reality

Okay, so this all sounds great, but how do you actually do it? Well, first, you need to clean up your list. Get rid of all the fake or inactive accounts, and then start creating content that speaks to your audience. It's not easy, but trust me, it's worth it.

[wrap up with attitude]
So, there you have it. Email marketing isn't about sending as many emails as possible to as many people as possible. It's about building relationships and providing value. If you can do that, you'll be way ahead of the game.

btw if email marketing is driving you nuts, Push to Post automates most of this: https://commit.jolexhive.com/