AI shopping agents are here. They just cannot find your products.
ChatGPT can write code, Claude can analyze documents, and Perplexity can research topics. But when you ask any of them "find me organic bananas under $3 in Singapore" — most will shrug.
Not because AI cannot shop. Because products are not structured for AI discovery.
The Infrastructure Problem Nobody Talks About
There are 50M+ products listed across Southeast Asian retailers. Almost none of them are machine-readable for AI agents.
Traditional shopping feeds were designed for humans: SEO-optimized titles, prose descriptions, inconsistent categorization. An AI agent cannot reliably parse "Fresh Bananas 1kg" from "Bananas - Fresh 1kg" when they come from different sources with different schemas.
What is missing is a structured commerce layer — think Stripe for product data. A single API that any AI agent can query and get back clean, normalized, real-time product data with prices, availability, and structured attributes.
What We Built
BuyWhere is that layer.
We ingest structured product feeds from retailers (CSV, JSON, API — whatever format they use), normalize them into a consistent schema, and expose them through a unified API that AI agents can query.
How It Works
Retailer Feed (CSV/JSON/API)
│
▼
BuyWhere Ingestion Pipeline
│ - Parse & validate
│ - Normalize schema
│ - Enrich categories
│ - Index for search
▼
Unified Product API
│ - Real-time availability
│ - Structured attributes
│ - Geo-filtered results
▼
AI Agent Query
(ChatGPT, Claude, Perplexity, Copilot, custom agents)
Supported Feed Formats
| Format | Detail |
|---|---|
| CSV | Column-mapped, any delimiter |
| JSON | Nested or flat, we map fields |
| REST API | Polled or pushed |
| SFTP | Scheduled batch upload |
Required Fields
| Field | Example |
|---|---|
| SKU | 12345678 |
| Title | Organic Bananas 1kg |
| Price (SGD) | 2.95 |
| Description | Fresh organic bananas, per kg |
| Image URL | https://... |
| Category | Fresh Produce > Fruits |
| Brand | Giant |
| Barcode | 88888888 |
Refresh: Daily preferred, weekly minimum.
Why Retailers Should Care
There are 3.5M+ developers building AI agents right now. Every single one of them needs product data to build shopping features.
By making your catalog available through BuyWhere, you:
- Get discovered by every AI agent — not just one platform
- Pay for performance — commission-based, zero upfront
- Keep full control — choose which products, at what prices
- Complement existing channels — this is additive to Shopee, Lazada, your website
The Developer Experience
For devs building shopping agents, BuyWhere provides:
- A single API — one integration, access to multiple retailers
- Structured responses — normalized fields, consistent types
- Real-time data — no stale caches, prices update within minutes
- Geo-aware — results filtered by region and availability
# Example: Query BuyWhere API for products
import requests
response = requests.get(
"https://api.buywhere.ai/v1/products",
params={
"q": "organic bananas",
"location": "singapore",
"limit": 10
},
headers={"Authorization": "Bearer YOUR_API_KEY"}
)
products = response.json()
for p in products["items"]:
print(f"{p[title]} — ${p[price]} ({p[retailer]})")
What Is Next
The AI commerce market is projected at $50B+ by 2027. Retailers who structure their data now capture that wave. Those who wait will be invisible to the next generation of shoppers.
We are starting with Southeast Asia — Singapore, Malaysia, Thailand — and expanding globally.
For retailers: partnerships@buywhere.ai
For developers: https://buywhere.ai
BuyWhere — The infrastructure layer for AI agent commerce.
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