In the mobile-first era, using a mobile application to improve all facets of a business is prerequisite for entrepreneurs looking to effectively thrive in the changing business models. The companies who still depend on the manual and paper processes simply won’t cut it for long. Using conventional means of working for essential business activities can put a cap on productivity.
So have you mobilized your business processes? or Are you still on the lookout to do it? Then, beat the clock and consider developing a mobile application to optimize your business processes.
Moreover, according to research, it is believed that high performing companies are already seeing the benefits of digital transformation.
53% of respondents more likely to indicate they improved business processes and productivity.
20% of them said they are gaining competitive advantage
3.12% of respondents more likely to say they could increase employee satisfaction
Using modern technology, you can build an application to enhance user engagement in a way that truly reflects your brand, with rich, personalized experiences at every digital touch point – whether online, on the phone or in the showroom.
Customers’ expectations are sky high – they are more interested in receiving personalized experience whenever they want rather than simply buying a product.
That’s why many marketing leaders like Airbnb, Amazon, Verizon and others have their enterprise mobile application along with web application to facilitate customers and employees on-the-go and engage each other anytime and anywhere.
Simply put, a mobile application is a real interaction and marketing channel for business, whether it's B2B, B2C, or B2E. It provides easy-to-access information, simplifies processes and online buying journey for customers. The benefits of using mobile applications are undeniable, that’s why every business must consider having a mobile application for smarter business.
Key Capabilities of Mobile Application
A mobile application can deliver an innovative and unforgettable experience if we extend the app capabilities with cloud-based mobile services. Following capabilities of mobile application can create a benchmark for how solutions are developed and services are delivered.
Comprehensive security: minimize risks and vulnerabilities, and protection from threats
Optimized feature rollouts: bug fixing and release without app redeployment
A/B testing: providing insights into user behaviors
Application lifecycle management: Version control and Incremental updates
Push notifications: Increasing user engagement
Offline data sync: Intelligent data synchronization to use offline
Build and test: allow parallel automation testing on Multi platform devices
Mobile analytics: for Better understanding of user behavior
Crash and in-app reporting: Faster debugging errors in the application
Applications are no longer confined to a data center or a system. Today, they play a crucial role everywhere - whether it is a smartphone, drones, self-driven cars or wearables. They are connected 24x7 to a vast and dynamic ecosystem of devices, databases, sensors, networks, analytical engines, and third-party plug-and-play systems that help draw out insights for the enterprise.
Developing applications smarter, proactive and personalized can meticulously understand user command and execute faster without crashing often. Perhaps, they can work on a variety of platforms to power millions of businesses every day and have the ability to run operations successfully.
Without developing a basic mobile application, much of the benefit of digital technologies like Artificial Intelligence, Blockchain, Mixed Reality, Machine Learning, Cloud Computing, and Internet of Things which supercharge applications with intelligence – will be lost.
Selecting Right Type of Mobile App Development
However, to start your journey with mobile application development services, it is important to choose the right technology and platform and the type of mobile application.
Yet, various factors assist in determining the technology of choice. Some of them are team skills, technology ecosystem, time to market, etc. The types of mobile application are as follows:
1.Native mobile app development
2.Hybrid mobile app development
3.Web application development
Your mobile apps should be driving digital productivity and profitability. As a result, while building an exclusive mobile application, you must choose the best possible technology and platform tailored to your business requirements and objectives.
The first step is to identify the opportunities and outcomes of developing mobile application and then assess gaps in an enterprise’s existing capabilities to deliver smart applications.
Taking Mobile Apps to The Next Level
After building a basic app with continuous integration and testing, add high-value APIs to enhance the user experience. Furthermore, your mobile app can also deliver a powerful interactive experience by leveraging the potential of the Internet of Things (IoT), Cognitive, and Data Analytics technologies.