While there is some overlap in the technologies used by developers and non-developers involved in VR, none of them have a strong appeal for both audiences. The Oculus technology suite comes closest to being the go-to platform for both developers and non-developers, with over 35% of each audience using the platform. Playstation VR, Windows 10 Mixed Reality & Google Daydream all attract a good proportion of non-developers (36%, 28% and 26% respectively), but fail to appeal to VR developers. This landscape creates an opportunity for a technology vendor willing to invest in widening support and access for one (or both!) audiences, as a unified tech stack would provide large efficiency benefits to integrated teams by integrating with other tools and platforms, streamlining training needs and reducing the variety of tools being used.
Unity Mobile AR, AR Core and AR Kit lead the pack of software tools for people creating AR products, but all of these tools are favoured more by developers than by non-developers. This suggests that there is space in the AR software market for a tool which allows non-developers to more easily realise their creative vision.
Over half of developers use game engines and 48% use 3D modelling and rendering software. The high uptake of these technologies amongst AR/VR developers is testament to the powerful efficiency gains available from the abstraction they offer, as well as that AR, and especially VR, lend themselves to game development.
Over 50% of AR & VR developers use game engines
We’ve already seen that practitioners that undertake developer and non-developer roles (hybrid developers) make up a sizeable proportion of those involved with AR & VR, and this is validated by the popularity of 3D animation software (39%) and designer tools (30%) amongst the technologies used by AR & VR developers. In fact, almost as many AR & VR developers here use 3D animation software as use IDEs!
Backend-as-a-service, ML APIs and app store analytics are all used by less than 15% of AR & VR developers. The usage rate of app store analytics for AR & VR developers is 3 percentage points lower than for game developers, and 10 percentage points lower than for mobile developers. This suggests that AR/VR developers are focusing on getting the basics right, rather than trying to extract maximum value from their apps’ marketing funnel.
We see some overlap in the tools used by non-developers; 49% use 3D modelling and rendering software, 43% use game engines and 42% use 3D animation software. The high usage rates of the more artistic technologies is to be expected, given that these people are, by definition, not developers.
The Adobe toolset is the most popular software tool amongst non-developers, but the next three most popular software tools are all SDKs used by 24% of AR non-developers (ARCore, ARkit and Unity Mobile AR). This begs the question, do non-developers involved in AR & VR know how to code?
This is the third post in our AR & VR practitioner series. You can view our earlier post here. In our next post we'll be addressing how many non-developers are learning to code. Be sure to follow us to be notified when it's live.
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