In today’s competitive e-commerce landscape, simply launching a Shopify store is no longer enough. But you need a storefront that feels unique, professional, and aligned with your brand identity. The design of your store plays a critical role in attracting customers, building trust, and improving conversions. That’s where highly customizable Shopify themes come in. These themes give you full control over layouts, typography, colors, and content blocks, allowing you to create a store that reflects your vision without requiring extensive coding skills.
Whether you’re running a fashion boutique, an electronics store, or a lifestyle brand, the right theme allows you to adapt your storefront to changing trends and customer expectations. In this article, we’ll explore ten of the most flexible and design-forward Shopify themes that empower you to create a store as unique as your products.
10 Best Highly Customizable Shopify Themes
Strong by BoostifyThemes is designed for merchants who want both powerful design freedom and high performance. The theme lets you customize layouts, typography, and colors so your store reflects your unique brand identity. It includes presets for shop and product pages, but every detail can be tailored without coding. With SEO optimization and fast loading speeds, Strong ensures that your creative design choices don’t compromise user experience.
Key Features
Layout / Typography / Colors settings: You can adjust how many columns, what kind of grid, font pairings, and brand colors to match your identity. All these are editable via the theme editor.
Presets / Layout Variants: There are presets for how your shop pages look (shop page, product page, collection, etc.), so you can choose a base look and then modify.
Mobile & SEO & Speed Optimizations: It’s built to load fast, be responsive on all devices, and to follow SEO best practices so your store gets found.
Support & Updates: You get dedicated support and free lifetime updates (at least theme updates) so you can use new features or fixes when they become available.
Pricing: $320
Suitable Niches
Fashion / Apparel stores wanting strong visuals
High design / branded shops (e.g. beauty, accessories)
Stores that care about speed, SEO, and mobile performance
Stores that want the flexibility to grow / change design often
2. Neat
Neat offers a clean and modern design that highlights products with style while giving you full control over customization. Store owners can adjust product pages, collection layouts, and visual elements to suit their branding. Multiple demo styles provide ready-made starting points that can be easily personalized. Its emphasis on minimalism and speed makes Neat a great choice for merchants who want a refined and adaptable store.
Key Features
Demo / Preset Variation: More than one demo style; you can choose a base look and change from there.
Layout & Product Page Controls: Flexible product page layouts, shop layouts, etc., including how products display, sidebar behaviour, etc.
Speed & Performance: Optimized for load times, mobile-friendly, so custom features don’t drag performance down.
Admin / Visual Editor Ease: The theme editor allows you to tweak without needing to write code, good for store owners who want control but not necessarily a developer.
Pricing: $250
Suitable Niches
Clean/minimalist brands (cosmetics, design items, boutique clothing)
Brands that want a refined look and visual clarity
Stores with a moderate product range
Businesses that expect to iterate on their design but not constantly overhaul
3. Turbo
Turbo is a premium Shopify theme known for its unmatched speed and deep customization. It comes with multiple visual presets and flexible content sections, allowing you to design a unique storefront. Navigation, product pages, and collection layouts can all be personalized to match your brand’s style. With its ability to handle high traffic and large catalogs, Turbo is ideal for growing businesses.
Key Features
25+ Sections: So you can build the homepage (and other pages) by choosing from many content block types.
Multiple Presets (6): Visual presets like Portland, Dubai, Florence, etc., which differ in style but all share core flexibility.
Large Catalog / Collection Styles: Flexible collection layouts, mega-menus etc., that work well when you have many product types or categories.
Premium Support & Guarantees: As a high-end theme, it usually includes good documentation, updates, and a refund period.
Pricing: $425
Suitable Niches
Large fashion/lifestyle brands
Stores with many collections / high SKUs
Brands that expect growth need performance + rich visuals
Stores that want pa remium feel, possibly Shopify Plus
4. Wokiee
Wokiee is a versatile multipurpose theme that provides merchants with over 99 content blocks for unique store layouts. You can mix and match product displays, banners, galleries, and video sections to create a tailored shopping experience. Multiple header options and collection layouts add another layer of design flexibility. Built-in features like quick view and wishlists reduce reliance on apps, making Wokiee both customizable and efficient.
Key Features
99+ Content Blocks: From promo banners, parallax sections, lookbooks, review grids, etc., you can use many combos to get unique page layouts.
Multiple Header Layouts + Mega Menus: So navigation can differ dramatically depending on your store’s hierarchy and image usage.
Built-in Extras (Wishlist, Compare, Quick View, etc.): Many features that some themes or apps charge for are already included.
Mobile Optimization and Theme Blocks: Design adapts well to small devices; plus RTL support in some cases, flexible banners, etc.
Pricing: $79
Suitable Niches
Multipurpose shops (fashion, electronics, accessories)
Stores doing frequent promotions/content changes (e.g., seasonal campaigns, lookbooks)
Dropshipping stores that need many built-in features
Shops needing visual storytelling (images, video, gallery)
5. Kalles
Kalles is a flexible theme that combines sleek design with a wide variety of layout options. It offers 50+ homepage demos and more than 15 product page styles, giving you endless starting points for customization. Merchants can easily change headers, footers, and navigation styles to achieve a unique look. With built-in eCommerce features, Kalles helps you create a professional storefront without extra costs.
Key Features
50+ Homepage Demos & 15+ Single Product Layouts: Give you many starting points; you can import a demo and adjust.
Retail Features Built In: Wishlist, compare, quick view, AJAX filters, so you don’t need extra apps.
Block / Section Upgrades: e.g., reusable content blocks, dynamic blocks & metafield sources so that content updates are easier.
Large Variation in Header / Footer / Shop Layouts: Multiple options so your store’s navigation and product display feel unique.
Pricing: $89
Suitable Niches
Multi-product stores across various categories
Boutique, fashion, home decor, beauty etc.
Dropshipping or print-on-demand stores needing many variants and layouts
Stores needing good built-in filtering/navigation
6. Motion
Motion is designed for storytelling and visual engagement through built-in animations and video support. Merchants can customize transitions, product animations, and video backgrounds to create a dynamic shopping experience. Each section is flexible, allowing you to arrange content in a way that reflects your brand’s personality. Despite its rich visuals, Motion is optimized for fast performance and smooth browsing across devices.
Key Features
Video & Animation Support: Background videos, animated transitions, etc., to enhance storytelling.
Flexible Collection Layouts / Collage Style: Let you display product collections in visually pleasing, non-uniform ways.
Plenty of Sections: So you can build pages with a mix of standard text, images, slideshows, etc, and you can rearrange.
Good for high volume with polish: Designed for established brands or ones that want a premium appearance.
Pricing: $400
Suitable Niches
Fashion & lifestyle brands
Art, photography, jewelers
Stores with content + product mix (blogs, editorial)
Brands where impression and brand story are key
7. Blockshop
Blockshop focuses on bold imagery and modern layouts, making it perfect for visually-driven brands. Its homepage sections and modular content blocks can be rearranged to create unique designs. Large banners and galleries are customizable, giving your store a strong visual identity. With responsive design, Blockshop ensures that your visuals look great on any device.
Key Features
Grid-style Layout + Large Imagery: Great for showing off high quality product shots; image galleries are configurable.
Customizable Homepage Sections: Many blocks you can reuse or reorder.
Responsive & Polished: The theme looks good on mobile; behaviour of large visuals is handled well.
Strong Visual Identity through Design: Ideal for stores that want their aesthetic front and center.
Pricing: $380
Suitable Niches
Independent, boutique brands
Photography, art, design oriented stores
Brands emphasizing visual storytelling
8. Envy
Envy is built for stores that run frequent promotions and need customizable marketing features. It includes promotional banners, countdown timers, and sale highlights that can be tailored to fit your campaigns. Merchants can easily adjust layouts to spotlight seasonal products or discounts. The theme’s responsive design ensures promotions are effective across all devices.
Key Features
Promotion-Focused Tools: Banners, timers, feature highlighter blocks to draw attention to deals.
Responsive / Mobile Friendly: Ensures promotions look good and are visible on all screen sizes.
Flexible Layouts + Product Display: Can show promotional items in collection pages, home pages, etc., with a customizable layout.
Strong Visual Elements: Good use of imagery & layout to make promotional content pop.
Pricing: $380
Suitable Niches
Flash-sale / discount heavy stores
Seasonal products (fashion, gifts)
Stores that pivot often (new deals, bundles)
9. Parallax
Parallax brings depth and storytelling to your store with customizable scrolling effects. Large background images, text overlays, and animated sections can all be tailored to fit your brand. Merchants have control over where and how parallax effects are used for maximum impact. With smooth responsiveness, Parallax delivers an immersive shopping experience on both desktop and mobile.
Key Features
Parallax Scrolling Effects: Deeper visual immersion for visitors as they scroll.
Immersive Design Sections: Big banners, background images, layered content, etc.
Good Customization of Visual Layouts: Options to choose which sections get parallax, what overlay/text styles, etc.
Blend Between Content & Visual Storytelling: Useful for brands that want to mix product imagery with brand narrative.
Pricing: $240
Suitable Niches
Creative / lifestyle brands
Art, photography, travel, home decor
Small/medium product catalogues where visuals matter
10. Split
Split is designed for brands that want to combine editorial content with product displays in a creative way. Its customizable split-screen layouts let you showcase text and images side by side. Merchants can fine-tune fonts, images, and product sections for a balanced design. On mobile devices, the layout adapts seamlessly, keeping the experience engaging and easy to navigate.
Key Features
Editorial + Product Integration: Strong for stores that want blog + shop to blend.
Split / Multi-Column Layouts: Multiple ways to divide content visually, often side-by-side content/product.
Responsive & Visual Flexibility: Ensures that split layouts collapse sensibly on mobile, look good across devices.
Good Customization of Text/Image Styles: Overlays, headings, font styles, etc. are adjustable.
Pricing: $280
Suitable Niches
Brands with strong storytelling or content strategy
Editorial / media + commerce combinations
Lifestyle, wellness, travel, artisans
Which One Should You Pick?
To get the most “unique store design”, here are some guiding thoughts:
If you’re okay with paying a premium and want performance + deep customization, Turbo or Motion are strong.
If you want many built-in features so you don’t rely on external apps, then Wokiee, Kalles, and the BoostifyThemes (“Strong” / “Neat”) are good.
If visuals/storytelling matter (images, video, background effects), then Parallax, Blockshop, Motion shine.
If promotions/marketing campaigns are key, Envy, Wokiee, Kalles give you more tools.
Final Words
Choosing the right Shopify theme is not only a design decision, but also an investment in your brand’s identity and customer experience. A customizable theme allows you to highlight what makes your store special, adapt quickly to seasonal campaigns, and scale your design as your business grows. No matter which theme you choose, the key is to prioritize customization, usability, and speed, because a store that feels unique to your customers keeps them coming back.
Top comments (0)