Content:
The Psychology of Choice
When you give a client ONE price, their decision is binary: "Yes" or "No".
When you give them THREE prices, their decision changes to: "Which one?"
This is the Goldilocks Effect.
- Bronze (The Anchor): A stripped-down version. Too cold.
- Gold (The Premium): The "all-inclusive" VIP package. Too hot (for most).
- Silver (The Target): Exactly what they need, priced right in the middle.
Why Freelancers Fail at This
Creating one proposal is hard enough. Creating three versions in Word/Canva? Nightmare.
So most devs just send a single "Project Fee: $5,000". And they leave money on the table.
The Automator's Approach
I built a tool that treats proposals as modular components.
I define my services once (e.g., "SEO Audit", "React Frontend", "Maintenance").
Then I just toggle them on/off for different tiers.
Result:
I send 3-tier proposals in < 5 minutes.
My average deal size went up 30% because clients often upsell themselves to the "Gold" tier just for the extra support.
Stop leaving money on the table.
Try the tiered builder: swiftpropose.com
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