Let’s be honest — the way clients find freelancers has shifted.
They’re not just Googling anymore. They’re asking ChatGPT, Perplexity, even LinkedIn’s new AI search:
“Find me a freelance web designer who speaks French and has case studies in e-commerce.”
If your portfolio doesn’t clearly say those things, you’re invisible.
1. Be Problem-Specific, Not Just Skill-Specific
Instead of saying: “I’m a freelance web developer.”
Say: “I help e-commerce brands build fast, conversion-optimized websites.”
I had a client literally tell me, “I found you because your case study mentioned Shopify checkout optimization.” That wasn’t luck — it was being intentional with my language.
2. Structure Your Site for AI
AI tools love clarity.
Use headings (H1, H2, H3), write descriptive alt text for images, and include meta descriptions.
Think: would an AI understand what this page is about if it read it without images?
3. Depth Beats Fluff
I once rewrote a thin portfolio piece into a full breakdown of the project — from brief to execution to results.
Not only did it rank higher, but clients said it helped them “trust my process.”
AI search engines reward that kind of depth too.
This is where VisitFolio.com shines. It creates structured, fast-loading sites that AI and Google actually like.
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