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Jason Charney
Jason Charney

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Web Developers are NOT Social Media Managers!

Hello, are you looking to hire someone to manage your Facebook, Twitter, Instagram, SnapChat, Tumblr, Wordpress Blog, Squarespace Site, Pinterest Board, Reddit Subreddit, Twitch, YouTube, or TikTok?

Then I am NOT that guy.

Social media is a great way to get the word out about your business. These profiles are often easy to set up and require the user to manage their content.

But is this web development? No.

Almost all of it is designed to be usable to the most tech-illiterate person.

Can you hire a web developer to set these things up? Yes.

Should you use a web developer to continually manage your social media without providing any content? No.

I bring this up because in a lot of these job listings looking for a Web Developer, the list all these languages and technology skills and somehow sneak in something like "Manage Wordpress" in the process and most of those other skills aren't used.

And it sucks having to manage a website where all the coding is done already.

So when you post a job listing, familiarize yourself with the skills that are needed. HTML, CSS, and JavaScript aren't that hard. If you need somebody to use these things to build a website for you, consider a web developer.

If you are more interested in creating content, consider a social media manager.

But don't normalize merging the two occupations together simply because they both involve the internet as one is a gateway towards being a software developer and the other towards being a copywriter.

Be clear in what you want. Don't try to mash ten different jobs together that should be done by several people and making it sound like you are looking for just one person to do everything.

Also, use a salary calculator. This isn't a $20/hour job or something that is "paid in experience". We're not doing this for free or for favors.

Another problem is the reliance of applicant tracking systems (ATS). These programs are supposed to making finding applicants easier, but they actually make it much harder.

Most ATS's rely on Keyword searches, which if you add more keywords the ATS will match more applicants with those keywords.

However, if you've ever used a search engine and added more keywords to your search, you don't get more search results, you get fewer. This is because, a search engine will try to match every word you entered first then try to match most of the word you entered.

You applicant search needs to be limited by a few things:

  • The location of where you want to find applicants (generally near your company).
  • The job title you are looking for or at least two to four skills that job requires.
  • Avoiding small common words like articles of speech ("a", "an", "the"), prepositions ("of", "for", "with", "by", "etc".), conjunctions ("and", "or", "but", etc.), and abbreviations (e.g. Using "St." instead of "Saint"). Chances are, the ATS might now have the logic programmed into it to ignore common words or match words that are part of names, places, skills, or job titles.

The problem many employers have is that they plug in all these keywords they want to match, but they are wonder why they can't find anyone of.

I've also noticed some employers have a hard time following instructions when it comes to filling out form fields. They put the locations in the job title. They input the same job offer several different times in different ways. If you are doing this, you aren't posting a job offer, you are spamming the search results. Job seekers will skip offer your job offer.

There's no way job seekers should be getting "hundreds of resumes per day" when I don't even get "hundreds of job offers" per day. I mean, come on! I'm looking for work in the Saint Louis Area. Why the heck am I still getting job offers for places I can't afford to move to from people whose names' I can't spell and who don't understand how distance works.

That's been my whole problem with finding work.

In short, learn how to write job offers, stop relying on applicant tracking systems to read resumes for you, and read the resumes!

Discussion (2)

zakwillis profile image

If you really want to know why you struggle finding work. You're a genius who can't connect with people. You will have to figure out how to fit in. It doesn't mean being like them, it means finding common ground but keeping individuality.

jrcharney profile image
Jason Charney Author

It's kind of hard to network during a pandemic, even when you can do it online.