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Katie Leslove
Katie Leslove

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Top 10 Factors to Keep in Mind While Choosing an SEO Company

An affordable SEO company can help you expand your marketing reach, improve your site traffic, and increase your revenue. Partner up with the right search engine optimization team to achieve those results. Here are ten factors to look for when you hire an SEO company.

Your Needs

What does your business need? Think about what your target market wants. Now, figure out the kind of SEO assistance or support that you require to provide for the needs of your market. For instance, you might need a site that makes it easy for your customers to find upsells in your site, or you need to fix the navigational experience, so it’s not cluttered and messy.


Creativity is a must. Once you’ve figured out what your marketing goals are, talk to the firm and check out their suggestions on how to make your ideas happen. Do they understand the core of your business? Do their suggestions hit the nail on the head?

Keep Up

Hire a team that can help you stay up to date. Google is known for rolling out changes to its algorithm. If you already have your hands full running your business, hiring an SEO firm is an excellent option as you’ll have someone to make sure your pages are up to date.

Social Media Know-How

Pick a firm that knows how to use social media channels to boost traffic to your business. Which platforms are right for you? What campaigns will they build? Their help will be invaluable in building your online presence.


How long has the firm been in the business? Does the company specialize in providing SEO services? What other types of digital marketing assistance can you expect?


Make sure you don’t hire a firm that uses black-hat marketing tactics. It might seem like a good idea to secure the services of an SEO firm that promises to get your pages to rank in a week or so. But that’s only possible through black-hat SEO. The only result you’ll likely get out of that is your pages getting penalized. Don’t let that happen. Google penalties are a nightmare to fix.


Check the firm’s reputation. Ask around. Do your homework. If the firm’s reputation is credible and trustworthy, then you’re on the right track. If there are too many complaints or bad comments about the firm, though, give it a wide berth instead.

Link Building Strategies

Link building is a practice that’s still alive and well in many circles. Done properly, it can generate traffic to your site pages. Talk to an SEO team you trust and find out more about how link building helps your business.

Keyword Optimization

This is an essential part of on-page optimization. Hiring an SEO firm will help you get pros who have the right tools and expertise to pull this off. You can optimize these keywords to get customers to pay a visit to your site. By excellent keyword optimization, you can make those visitors linger, long enough for them to check out your pages.

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