After being told it would take 2 weeks and $25 per hour
For the longest time, building a Chrome extension felt like one of those things I would eventually get to. Something for "later". Something that probably required weeks of work, messy debugging, and a lot of back and forth with developers.
But then a challenge popped into my head.
Can I build something genuinely useful in a very short amount of time?
Not perfect.
Not enterprise level.
Just working, practical, daily-use SEO insights.
I decided to try.
What started as a small experiment became one of my most productive two hours ever.
Here's how I did it.
Studying What Already Works
Before touching any code, I spent some time reviewing two of the most popular SEO extensions:
- SEO Pro by Marketing Syrup
- Detailed SEO
I checked what they did well, what was missing for my workflow, and what the ideal lightweight SEO insights tool should include.
I created a clean feature list.
Simple. Useful. Actionable.
That list became my blueprint.
Letting AI Become My Engineering Team
Instead of writing everything from scratch, I opened Cursor AI.
I shared:
- My feature list
- A rough idea of the UI
- The workflows I wanted
- The structure of each insights tab
Then I asked:
"Help me build this Chrome extension step by step."
Cursor handled:
- Manifest setup
- Permission settings
- HTML for the popup
- JS for DOM extraction
- UI structure
- Link and image audits
- Schema detection
- Status code tracking
- Styling
I tested.
Fixed what broke.
Tweaked the UI.
Iterated in fast loops.
Two hours later, I had a fully working SEO Insights Chrome extension.
A Developer’s Estimate
Out of curiosity, I asked a developer how long it would take to build a similar extension.
The answer:
"About a week. Rate is $25 an hour."
One week.
$25 per hour.
Nearly $1000 in dev time.
And I had already built it myself in a single sitting with AI assistance.
That moment genuinely shifted my mindset.
AI is not here to replace people.
AI is here to empower builders who are willing to try.
⚡ Introducing My SEO Insights Chrome Extension
Here are the core features I built into the extension.
-On-page content and heading analysis
-Robots.txt and sitemap discovery
-Technical SEO checks (meta tags, canonical, indexability)
-Link and image audits
-Structured data (schema) viewer
This entire project reminded me of something important.
You do not always need big budgets.
You do not need to wait weeks.
You do not need a full engineering team.
Sometimes you only need:
A clear idea and the willingness to experiment.


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