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KUBO
KUBO

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Crypto At Checkout: The Feature That Users Now Request First

Digital spending is shifting fast: paying with $BTC in games and online stores as easily as with fiat is becoming one of the most common user requests. Younger audiences, in particular, prefer keeping part of their balance in crypto and already use it across different digital services.

Yet many companies still put off integrating crypto because of the utmost operational effort behind it. Meanwhile, with the Crypto-as-a-Service (CaaS) model, this is now one of the simplest features to integrate.

At a recent tech event, a product lead of a mid-sized gaming studio told me they wanted to add $USDT purchases for in-game items, but were skeptical about the cost and complexity of the architecture required. I already knew exactly what would fit their case.

WhiteBIT CaaS covered everything they needed without building any crypto infrastructure internally. And most importantly, through a single API integration, they could instantly get:

  • secure crypto processing and storage (BTC, USDT, ETH, etc),

  • a self-contained infrastructure that doesn’t affect core architecture,

  • and even automated NFT issuance - ideal for in-game achievements.

In other words, what used to take months of engineering now can be enabled without rebuilding the entire product and only takes a single CaaS module - clean, contained and ready to ship.

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