Service Design for YouBike - Give Users a Better Co-share Bike Rental Experience

My Final Project

This is a user experience design project for Taiwan's public sector through the design service research process.

About YouBike

• YouBike is a bike-rental sharing system located in Taipei, Taiwan.
• This public service is operated by Taipei City Department of Transportation as a BOT collaboration with Giant Bicycles.

Demo Link

• Figma
• GitHub

How I built it

• Through observation and self-test how people rent YouBike, confirm the target users.
• Draw user flow for target users to know more rental procedure details.
• Use costumer journey combined service blueprint to find user's touch points and pain points.
• Plan resolutions to solve above problems.

Additional Thoughts

I found that target users in these case are first-time and occasional user. Simplicity, clarity which is budget-balance are two key solutions for them.

Comments

[Jess Lee]

cool!