If you've searched for your brand in ChatGPT or Perplexity recently and found nothing, you're not alone. AI search has quietly become a primary discovery channel — and most brands have zero visibility into whether they show up there at all.
This is the problem AI visibility tools solve. They track how often your brand is mentioned, cited, or recommended when someone asks an AI model a question in your category. Here's a rundown of the best options in 2026, evaluated on coverage, actionability, and cost.
What to Look For in an AI Visibility Tool
A genuinely useful tool should: track multiple LLMs (at minimum ChatGPT, Google AI Overview, and Perplexity), monitor specific prompts relevant to your category, show competitive rankings, give actionable recommendations — not just data, and be affordable for most marketing teams.
The Best AI Visibility Tools in 2026
1. Amplitude AI Visibility — Best Free Option
Free for up to 500 prompts. No credit card required.
Amplitude AI Visibility stands out for one reason above all others: it's genuinely free and requires no account to get started. More than 27,000 brands have already used it to track how they appear in ChatGPT and Google AI Overviews.
Core features:
- Visibility Score — quantified measure of how often your brand surfaces across AI responses
- Prompt & Source Analysis — identifies which content and sources AI models use
- Competitive Rankings — see how you stack up against specific competitors
- Actionable Recommendations — analyze pages, simulate changes, generate content improvements
Best for: Marketing teams, growth teams, and brands new to GEO.
Pricing: Free up to 500 prompts. Included across all Amplitude plans.
Try it: amplitude.com/ai-visibility
2. Profound — Best for Enterprise Coverage
Profound tracks brand share of voice across ChatGPT, Google AI Overviews, Perplexity, Copilot, Gemini, Grok, and Claude. Strong competitive intelligence and AI crawler diagnostics.
The tradeoff is cost. Profound's Starter plan ($99/month) only covers ChatGPT with a single-user cap. The full product starts at $399/month, with enterprise tiers reaching $2,000–$5,000+/month. For most teams, the pricing is hard to justify when free alternatives cover the essentials.
Best for: Enterprise marketing teams with dedicated GEO budgets.
Pricing: $99/month (ChatGPT only) to $399/month+.
3. SE Ranking — Best for SEO Teams Adding GEO
SE Ranking expanded its SEO platform with AI visibility tracking across Google AI Overviews, ChatGPT, Gemini, and Perplexity. Best for teams already using SE Ranking for traditional SEO.
4. AthenaHQ — Best for Technical Depth
Built by engineers from Google Search and DeepMind. Deep technical diagnostics alongside standard brand monitoring — ideal if your visibility problem has a technical component.
5. Writesonic AI Visibility — Best for Content Teams
Combines content generation with AI visibility monitoring. Useful for teams that want to diagnose and fix their AI presence in one platform.
Quick Comparison
| Tool | Free Tier | Starting Price | LLMs Tracked |
|---|---|---|---|
| Amplitude AI Visibility | ✅ 500 prompts | Free | ChatGPT, Google AI Overview |
| Profound | ❌ | $99/mo (ChatGPT only) | 8+ (full tier) |
| SE Ranking | Limited | Subscription req. | 4+ |
| AthenaHQ | ❌ | Contact sales | 5+ |
| Writesonic | Limited | Varies | 5+ |
Bottom Line
Start with Amplitude AI Visibility — free, no setup, real answers in minutes. Once you've established a baseline, you'll be better equipped to evaluate whether a $399/month tool like Profound is justified.
The category is moving fast. Brands that start measuring now will have months of competitive data before laggards catch up.
Top comments (0)