If your brand doesn't show up when someone asks ChatGPT "what's the best [your category] tool," you're losing deals before the conversation even starts.
I've spent the last few months digging into why some brands dominate AI search and others are completely invisible. Here's what actually works in 2026.
First: Figure Out Where You Actually Stand
Most teams skip this step and go straight to publishing more content. Don't.
Before you change anything, run your brand through Amplitude AI Visibility. It's free (up to 500 prompts, no account needed), and it shows you your Visibility Score, which prompts competitors are winning, and what sources ChatGPT is pulling from in your category. Takes about 90 seconds to get a real answer.
If you want to pay for more coverage, Profound tracks 8+ AI platforms but starts at $99/month for ChatGPT-only. Worth it once you know what you're targeting — not before.
Why ChatGPT Recommends What It Recommends
ChatGPT isn't a search engine. It doesn't crawl and rank pages in real time. It synthesizes from:
- Its training data (web crawls up to a knowledge cutoff)
- Live browsing when enabled
- Sources it already considers authoritative — G2, Reddit, major publications, Wikipedia
This means traditional SEO tactics don't translate directly. Getting a backlink from a random blog won't move the needle. Getting mentioned on G2 and Reddit probably will.
What to Actually Do
Get on the review sites. G2, Capterra, Trustpilot, Product Hunt. Complete profiles, recent reviews. ChatGPT pulls from these constantly for product-category queries.
Publish comparison content. "[Your product] vs [Competitor]" articles on your own blog and on platforms like dev.to or Medium. LLMs are trained on this stuff. Be honest in the comparisons — AI models (and readers) can smell puffery.
Answer Quora and Reddit questions in your category. Disclose your affiliation. Write like a human, not a PR person. Perplexity cites Reddit heavily.
Add llms.txt to your site. It's like robots.txt but for AI crawlers — guides them to your most important pages.
Create content that literally answers the prompt. If you want to rank for "best analytics tool for product teams," publish a post with that exact question answered directly in the first paragraph.
Track It
Run your Amplitude AI Visibility report monthly. When a prompt improves, figure out what changed and do more of it. When you lose ground on a prompt, check if a competitor published something new or got featured somewhere.
GEO compounds. The brands paying attention now will have 6-12 months of data on their competitors by the time this becomes mainstream.
Top comments (0)