Continuing our AI plugins for marketplace introduction series, Journeyhorizon has just launched the AI Search Assistant Plugin — a powerful AI-driven search tool designed to boost conversion growth for global e-commerce marketplaces.
If you haven’t yet grasped the impact of AI on user behavior and how it’s reshaping the digital shopping experience, read our article: AI-powered Marketplaces: How AI plugins are transforming two-sided marketplaces.
Let’s take a deep dive into this new AI-powered e-commerce search plugin to see how it benefits Sharetribe marketplaces.
What is AI Search Assistant Box?
AI Search Assistant Box isn’t just another search bar. It’s an AI Search Assistant plugin that integrates AI into a chat box to shorten product search time and help customers clarify their needs through its ability to suggest product lists that match user requirements.
This shortens the journey from purchase intent to final buying decision, significantly improving User Experience (UX) in digital marketplaces.
Why should your marketplace have this AI plugin?
Reality has proven that poor search experience is one of the leading causes of customers abandoning e-commerce platforms. Therefore, integrating AI plugins for marketplaces to improve search functionality is absolutely essential in today’s market.
Difficulties two-sided marketplace often face in conversion
Two-sided marketplaces typically face several major challenges, especially in optimizing conversion rates (E-commerce conversion rate optimization — CRO):
- High Bounce Rate: Users don’t immediately find the products or services they want and leave.
- Complex Search: Platforms offering diverse goods/services often make it difficult for users to search for specific requirements. For example, they want to find “experienced plumber with 5-star reviews in the Paris area” rather than just “plumber.” However, not many marketplaces have this capability.
- Poor User Experience: Having to try multiple different keywords, wasting time, and receiving irrelevant results creates frustration and reduces customer loyalty.
Limitation in searching journey of user
From a user experience perspective, users’ search journey is limited by these factors:
- Lack of Accuracy: Users frequently encounter search results that don’t match their original intent.
- Irrelevant Results: Traditional search engines don’t understand context and display products that don’t truly meet their needs.
- Time Waste: Users have to spend considerable effort filtering, sorting, and browsing through inaccurate results.
- Lack of Alternative Product Suggestions: Users might not actually need a specific product but rather a different product that satisfies their real need. However, not many people recognize these needs and pain points to help customers.
Your customers will love highlight features of AI Search Box
With AI Search Box, the above difficulties will be thoroughly resolved, delivering a smoother and more intuitive search experience than ever before, thereby improving User Experience (UX) in e-commerce.
Outstanding features that end users will definitely love include:
- Search the way they speak: Allows users to search using natural language without needing rigid keywords. The system will understand their intent accurately.
- Multi-Conversation Management: Save, switch, and seamlessly continue search conversations across multiple sessions, ensuring users never lose track of what they’ve searched for.
- Juggling multiple needs with Ease: Allows starting different searches in separate threads and easily switching between them. It’s like multitasking made simple.
- Accessible on Every Device, for Everyone: AI Search Box is designed to be fully responsive, screen reader-friendly, and keyboard navigable. It ensures all customers can use it easily.
- Reliable, even when things go wrong: The AI Search Box plugin can recover from errors flexibly and never lets users lose their search session, helping avoid frustration when issues occur.
Benefits for your marketplace’s sellers
AI Search Box isn’t just an AI search assistant for buyers, but also a powerful lever helping sellers on your two-sided marketplace increase sales.
- Increased Visibility: With its ability to understand search intent, AI Search Box helps buyers easily find suitable products/services, even with the most complex queries. This means sellers’ listings will reach more potential customers.
- Higher Conversion Rates: When users are directed to exactly the product they truly need, purchase likelihood increases significantly. This helps sellers optimize CRO right on their listings.
- Data Optimization: Smart search data from AI Search Box provides sellers with valuable insights about market needs, helping them optimize titles, descriptions, and product keywords to attract the right customer audience.
Explore the full impacts and benefits in the original article here!
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