Most email sequences are forgettable. Here's how to build sequences people actually open and act on.
The Welcome Sequence
First impressions matter. The welcome sequence sets expectations.
Email 1 (Immediate): Deliver what they signed up for. Guide them to one clear next step.
Email 2 (Day 1-2): Share your best content. Build credibility through value.
Email 3 (Day 3-4): Address the main objection or question new subscribers have.
Email 4 (Day 5-7): Soft pitch or trial invitation. They know you now—make an offer.
The Onboarding Sequence
For trial users and new customers. Get them to value quickly.
Focus on one action per email. Don't overwhelm with feature lists.
Celebrate milestones. "You just completed your first project!" reinforces progress.
Address common drop-off points. If users churn at day 3, email them on day 2.
The Re-Engagement Sequence
For users going cold. Bring them back before they're gone.
Acknowledge the absence. "We noticed you haven't logged in lately."
Remind them of value. What problem does your product solve for them?
Make it easy to return. One-click actions, direct links.
Last chance before cleaning. "Should we keep sending these?" gets responses.
Subject Lines That Get Opened
Curiosity gaps work. "The mistake most [role] make" gets clicks.
Personal beats promotional. "[First name], quick question" outperforms "New feature announcement!"
Short often wins. Mobile previews are limited.
Test constantly. Your audience is unique.
Metrics That Matter
Open rate tells you about subject lines. Click rate tells you about content.
Reply rate matters for relationship building. Engaged subscribers respond.
Unsubscribe rate signals content-audience fit. Some churn is healthy.
At Logic Leap, we help SaaS companies build email sequences that convert trials to customers. Need to improve your email game? Let's talk.
What email sequences have worked best for you?
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