Most tech company blogs sit unread. Here's what separates content that spreads from content that sinks.
Why Most Tech Content Fails
It's written for search engines, not humans. Keyword-stuffed, shallow, forgettable.
It sounds like everyone else. Same topics, same angles, same conclusions.
It lacks a point of view. Neutral summaries don't inspire sharing.
Content That Actually Works
The Contrarian Take
Challenge conventional wisdom with evidence. "You don't need microservices" gets more engagement than "10 benefits of microservices."
Be willing to be wrong publicly. Strong opinions, loosely held.
The Battle-Tested Lesson
Share what you actually learned building something. Specific details beat generic advice.
Include failures. "What didn't work" is often more valuable than "what worked."
The Definitive Resource
Create the reference you wished existed. Be comprehensive enough that people bookmark it.
Update it regularly. Evergreen content requires maintenance.
The Data Story
Original research or analysis. Numbers give people something to share and cite.
Visualise data compellingly. Good charts get embedded everywhere.
Distribution Strategy
Don't just publish and pray.
Share in relevant communities. But add value, don't just drop links.
Engage with responses. Discussion extends reach.
Email list matters. Owned audience beats algorithmic reach.
Repurpose across formats. Blog post becomes thread becomes video becomes podcast clip.
Metrics That Matter
Time on page over pageviews. Did they actually read it?
Return visitors over uniques. Are you building an audience?
Backlinks over social shares. Long-term authority signals.
The Consistency Factor
One great post per month beats four mediocre posts per week. Quality compounds.
At Logic Leap, we help tech companies create content worth reading. Need a content strategy that actually works? We should talk.
What content has performed best for your company?
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