Personal trainers spend more time on admin and marketing than most realise. Check-ins, social posts, lead follow-ups, re-engagement emails — they eat hours you don't have.
Here are 8 AI prompts that handle the marketing. Each uses the Role/Context/Format framework: the more specific the input, the better the output.
Prompt 1: Instagram Caption — Transformation Story
Role: Personal trainer creating an Instagram post about a client result.
Context: Client: [name or 'a client of mine']. Starting point: [e.g. never trained consistently, recovering from injury]. Result after [X weeks/months]: [specific outcome — kg lost, running PB, strength milestone]. What made the difference: [your approach or their attitude].
Format: 3 caption versions: (1) before/after story, (2) lesson-led, (3) client quote-led. Each under 120 words. 5 hashtags. Focus on performance and mindset outcomes, not body comparisons.
Anti-pattern: Don't open with 'proud of this one!' Lead with the story or the lesson. That's what gets saved and shared.
Prompt 2: Re-Engagement Email for Lapsed Clients
Role: Personal trainer writing a re-engagement email to a client who stopped 6-12 weeks ago.
Context: Client name: [Name]. Why they left: [busy at work, holiday, injury, cost]. What they were working toward: [their goal]. Something specific you remember: [e.g. loved Saturday sessions, close to running 5km].
Format: 150-word email. Warm, no guilt. Reference their goal and a specific positive memory. Offer: free catch-up session or discounted first week back. Clear CTA.
Anti-pattern: Do not make the client feel guilty for stopping. Lead with the goal they had, not the absence.
Prompt 3: Follow-Up DM for an Unanswered Enquiry
Role: Personal trainer following up with someone who enquired but hasn't replied in 3 days.
Context: What they asked about: [weight loss, post-natal, sport-specific]. How they found you: [Instagram, referral]. Any detail from their enquiry.
Format: Follow-up DM under 80 words. Friendly, not pushy. Add one piece of value (a tip or question about their goal). Low-pressure next step.
Anti-pattern: 'Just following up!' adds no value and creates pressure. Lead with something useful.
Prompt 4: Review Request (SMS + Email)
Role: Personal trainer asking a long-term client for a Google or Facebook review.
Context: Client: [Name]. How long training: [X months/years]. Biggest win: [specific measurable outcome]. Initial goal: [what they came for]. Review link: [your link].
Format: 2-sentence SMS and a short email version (under 80 words). Both reference the specific win. Include [REVIEW LINK] placeholder.
Anti-pattern: Don't ask for 5 stars. Ask for an honest review about their transformation. Specific reviews convert better than generic ratings.
Prompt 5: 30-Day Content Calendar Outline
Role: Social media strategist creating a content plan for a personal trainer.
Context: Specialisation: [weight loss, strength, post-natal, sport-specific]. Platform: [Instagram/Facebook/TikTok]. Target client: [e.g. women 35-50 who want to get strong]. Content goal: [build trust, grow local following, generate enquiries].
Format: 30-day content outline, one post per day. Weekly themes (education, transformation, behind-the-scenes, social proof). Each post: content type, 1-line topic, goal (educate/entertain/convert).
Anti-pattern: Don't fill the calendar with promotional content. 80% value, 20% offer.
Prompt 6: New Client Welcome Email
Role: Personal trainer writing a welcome email to a new client.
Context: Client name: [Name]. Program signed up for: [details]. Their stated goal: [what they told you]. First session: [date/time]. Consult notes: [injuries, preferences, anxieties].
Format: 200-word welcome email. Warm and confident. Acknowledge their goal. Set first session expectations. One action to complete before arriving (health form, meal timing). Make them feel they made the right decision.
Anti-pattern: Don't send a generic welcome. Personalise to their goal and consult notes. First impressions drive retention.
Prompt 7: FAQ Carousel Post
Role: Personal trainer creating a FAQ post addressing common objections.
Context: Your 5 most common questions: [e.g. 'Can I train with a bad back?', 'How quickly will I see results?', 'Do I need to diet?', 'I've never trained before', 'How many sessions per week?'].
Format: 7-slide carousel. Slide 1: hook ('5 questions I get asked every week'). Slides 2-6: one Q + concise A each (under 40 words). Slide 7: CTA to DM or book.
Anti-pattern: Don't answer everything with 'it depends.' Give a clear default answer with brief nuance. Vague answers don't build confidence.
Prompt 8: Referral Ask After a Client Milestone
Role: Personal trainer asking a happy client for a referral after they hit a goal.
Context: Client: [Name]. Milestone: [ran first 10km, lost 10kg, hit a new PB]. Timeframe. Their circle: [friends or family who might benefit].
Format: Casual text or in-person script under 60 words. Celebrate the milestone first. Ask if they know anyone who might benefit. No pressure, no incentive required.
Anti-pattern: Don't ask for a referral before the client has had a win. Ask immediately after a milestone — when they're at peak satisfaction.
Free Tools Worth Using With Clients
BMI Calculator — quick baseline for new client assessments
Income Tax Calculator — helps self-employed trainers estimate tax and super
Marketing ROI Calculator — if you run paid ads for your PT business
Take It Further
The Personal Trainer Content Calendar ($19 AUD) is a ready-to-use 30-day content plan built for personal trainers — Instagram posts, email sequences, and story ideas mapped out and ready to customise.
Or grab the AI Marketing Prompts Starter Pack ($19 AUD) — 20 structured prompts across all content types.
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