Glance is a smart lock screen pre-installed on many Android phones, including the gaming platform Nostra. Through their lock screen, customers may access a wide variety of free-to-play games from Nostra without having to unlock their devices. Within the rapidly evolving realm of mobile gaming, developers are always searching for novel approaches to captivate customers. The direct integration of Lock screen games into smartphones is one new trend that is gaining popularity. This innovative method makes unlocking a phone an enjoyable and participatory experience and offers users a distinctive gaming experience.
Previously a static entryway to a smartphone's contents, the lock screen is evolving into a dynamic area for innovation and engagement. By transforming the act of unlocking one's phone into a brief game session, developers are profiting from the reflexive and regular nature of this behavior. This change results from people realizing that mobile gaming shouldn't take up special time and attention but should rather fit in naturally with users' everyday activities.
How did Nostra create a brand-new lockscreen game?
According to the study, Nostra's expansion was propelled by the rise in Lock screen games streaming and E-sports. Notably, users tripled the amount of time they spent streaming games. Similarly, daily active users for live streaming gaming competitions increased thrice. According to Nostra's research, 24% of users are between 25 and 34, 26% are 35 or older, and 49% are between 18 and 24. The survey categorizes gamers into three groups: achievers who primarily play on the weekends, skill seekers who aim to improve their skills through frequent practice, and brainiacs who seek mental stimulation.
Shortly, Nostra will launch 600 new games in 15 categories, including instant and android. The business hopes to work with game developers and studios worldwide to support these ambitions. Nostra intends to grow by entering Latin America, the United States, Japan, and Indonesia. With the help of its AI-powered discovery function and its creative distribution strategy via the Glance smart lock screen and other smart surfaces, Nostra is creating the largest free-to-play gaming platform in the world. Millions of users in Asia have reacted positively to the seamless discovery, the entire range of rich gaming experiences, and the ability to simply explore and interact with engaging games on the Lock Screen without having to unlock.
Nostra plans to intensify its attention on esports and live game streaming.
Currently, Nostra's fastest-growing segment is its esports and live streaming offerings. To further enhance this, Nostra plans to intensify its game streaming efforts by adding additional daily streams, competitions, and collaborations with top sports organizers.
Nostra plans to introduce owned internet domains that would provide prospective athletes with a global opportunity to be found by professional clubs. "Nostra Gaming Week," a week-long gaming festival where esports teams nationwide can compete across many popular titles, will be one of these first-of-its-kind monthly IPs.
Nostra Live (Preferences and Current Stats)
25 million active monthly users who are live
20 games each day with 50 live feeds
Conclusion
Nostra wants to create a single, worldwide gaming destination where players may explore, play, and watch games and interact and compete with other players. Users may access games on their smartphone lock screen without downloading or needing to unlock their phones because of its seamless experience. Nostra seeks to elevate the gaming experience by providing formats and solutions that are simultaneously interactive and experiential, in addition to its large player base, variety of Lock screen games, and frictionless experience. With its tagline of "It hits different" on Nostra, which highlights the distinctively customized experience for each player, it seeks to bring this idea to market.
Nostra is made for entertaining, empowering, and engaging individuals meaningfully. With a focus on the needs of the customer at the center, our product and services include a variety of games that are enjoyable to play and enhance cognitive and performance thinking. These include online games, live streaming, and esports competitions.
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