Think a viral trend is all it takes to explode your business? 99% of founders are wrong—and broke—because they buy into that fantasy. For every overnight success story you see on TikTok, a thousand others drown in the wake. The brutal truth: chasing viral trends without leverage is a surefire recipe for failure. But one chocolate kit brand cracked the code, not by riding the next big wave, but by building a launchpad before the tide ever hit.
How Viral Chasing Is Setting Founders Up For Disaster
Everyone wants to catch the next viral trend. But here’s where the dream shatters: going viral isn’t leverage, it’s exposure. Customers might rush to your site for a week... then vanish when the buzz fades. Brittany Nemandoust learned this the hard way. Her chocolate kit side hustle stumbled through endless peaks and valleys, nearly forcing her back to her old job. Viral bursts left behind nothing but higher costs and no real growth.
The Leverage Nobody Talks About
While everyone else scrambled for cheap tricks and hacks, Brittany quietly built a system: unique molds, supply lines for rare ingredients, low-overhead operations, and a tuned-in audience. By the time the Dubai chocolate trend exploded, Chocbox was ready. She didn’t just ride the wave—she owned it. Because leverage isn’t about hustle; it’s about having the right assets and systems ready to scale when opportunity knocks.
From Viral Chaos to Predictable Growth
When Chocbox’s TikTok hit 100,000 views overnight, most would’ve collapsed under demand. Brittany and her team? They sprinted. Their system turned attention into orders, orders into profit, and chaos into growth. This is the real secret sauce: leverage turns short-term trends into long-term dominance. Proactive resource allocation, unique assets hiding in plain sight, and the ability to pivot operations—that’s the difference between a viral sugar rush and a seven-figure business.
Why The Game Has Changed for Founders
Today, without strategic leverage, you’re building on sand. Brittany and Chocbox rewrote the script: reinvest profits, design fail-safe systems, scale smartly—and walk away from the grind. Forget being first to trends. Be the founder who’s equipped to seize, multiply, and keep the rewards. Viral success isn’t luck; it’s leverage in disguise.
But here’s what most founders miss... Viral moments are only the tip of the iceberg. The full Think in Leverage article breaks down:
- The hidden asset Brittany created that no competitor could copy
- The real way to test if your business is built for viral surges—or set to implode
- The playbook for turning fleeting trends into repeatable, scalable wins (that nobody else is sharing)
Read the full article: Why Chasing Viral Trends Without Leverage Is a Recipe for Failure (And How One Chocolate Kit Beat the Odds) on Think in Leverage
https://thinkinleverage.com/why-chasing-viral-trends-without-leverage-is-a-recipe-for-failure-and-how-one-chocolate-kit-beat-the-odds/
Top comments (0)