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Per Starke
Per Starke

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Introducing PSWD: A New Kind of Web Partner for Vision-Led Businesses

This is not a freelancer relaunch. It’s a redefinition of what web development can feel like — and what kind of partner we want to be.

After months of work behind the scenes, we’re proud to introduce the new PSWD — a reimagined web development studio built for founders, teams, and changemakers who want to show up online with clarity, confidence, and momentum.

This is more than just a visual refresh.
It’s a full alignment with the way we work, the values we hold, and the kind of partnerships we believe in.


What We Stand For

We believe that building a website shouldn’t be overwhelming, chaotic, or cold.
It should feel focused, calm, and collaborative — with the right mix of strategy, creativity, and expert guidance.

That’s why our work is grounded in three principles:

  1. Empowered Simplicity
    We cut the noise and streamline the process — so you can move forward with confidence.
    Clear steps, clear structure, no overwhelm.

  2. Purposeful Partnership
    This isn’t a cold, hands-off agency experience.
    We listen. We collaborate. We build with you — not just for you.

  3. Human-Led Excellence
    From design to strategy to code, we care about the details — and about your goals.
    Our work is personal, intentional, and built to last.

We bring strategic clarity, clean processes, and real partnership into every step of your website journey.
Because we don’t just build websites — we help you unlock your digital potential.


Web Momentum that Starts with You

Our brand promise is simple:
We help purpose-driven businesses gain real momentum through digital clarity.

Whether you’re a one-person powerhouse or a growing team — we’re here to make sure your vision isn’t just seen, but felt.
And that your website actively supports your next chapter, not holds it back.

Built with Purpose. Backed with Structure. Delivered with Heart.


Our Values

We’re building PSWD on:

Clarity – Clean, transparent processes from day one
Momentum – We move forward. Together.
Human-First Collaboration – Real connection, honest feedback, no tech snobbery
Structure + Support – You’ll always know where we are in the process
Freedom Through Focus – We build systems so your business can flow and you can build the life you want
Joy in the Journey – Joyful collaboration, coffee on us, and constantly striving for a smile on your face


How We Work

  • Strategic web development for founders, teams, and businesses of all sizes
  • Partner-led, international workflows with creative collaborators and experts in design, branding, development, and marketing
  • 100% money-back satisfaction guarantee — that’s how much we care about your success
  • Clear offers — whether you’re just getting started or scaling up
  • A calm, supportive process that meets you where you are and helps you grow from there

Who This Is For

We work with people who want more than just a “nice” website.
You might have a clear vision — or just the sense that your current site isn’t doing you justice.
Either way, you care about how you show up, and you want your digital presence to reflect the quality of your work.

We’re here for the doers, the builders, the ones who want clarity, confidence, and a site that truly supports what they’re building.
If you have a vision — we’re here to help you grow it.


What’s Coming

  • More momentum and bigger transformations for our clients
  • New tools to support your online journey
  • Book-style website strategy guides packed with frameworks, checklists, and practical steps, to help you grow even more
  • New partnerships and creative collaborations that expand what’s possible
  • A new standard for what working on your website can actually feel like

We can’t wait to bring your vision to life.

— The PSWD Team

Top comments (3)

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ezek-iel profile image
𝙴𝚣𝚎𝚔𝚒𝚎𝚕 • Edited

Hi there

I've gotta say that the new website is wow compared to the old one. and more professional too.

I wanted to make a few suggestions though (Please take this with a grain of salt 😅)

  • The font can be something less generic. check out Hanken Grotesk or Tik Tok Sans
  • The animation on the navbar link should be a bit faster

Wishing you the best in this rebranding of yours

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per-starke-642 profile image
Per Starke

Hi, thanks so much for your best wishes and your feedback, means a lot!

Appreciate your suggestions as well.
The font was carefully chosen with my branding partners to pair with my positioning, so that's very intentional.
But regarding the nav bar, not fully sure what you mean. Are you talking about the hover effects on the links, or what precisely are you referring to?

Thanks for your input, and all the best back to you :)

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ezek-iel profile image
𝙴𝚣𝚎𝚔𝚒𝚎𝚕

The hover effect on the links