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Pratham naik
Pratham naik

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LLM Brand Visibility Analyzer: Making AI Search Transparency Accessible to Every Brand

Hacktoberfest: Maintainer Spotlight

This is a submission for the 2025 Hacktoberfest Writing Challenge: Maintainer Spotlight

The future of search is changing faster than most brands realize. While traditional SEO still matters, 80% of consumers now resolve 40% of their online queries without clicking any links—they're getting answers directly from AI tools like ChatGPT, Gemini, and Perplexity.

This creates a massive blind spot: What are these AI models saying about your brand?

As an SEO Executive working in IT, I've watched companies pour resources into ranking #1 on Google while having zero visibility into how ChatGPT describes them to millions of users. Enterprise tools like Scrunch AI and SearchAtlas charge $300-$500/month to track this—pricing out startups, freelancers, and small agencies who need this data most.

That's why I built and maintain LLM Brand Visibility Analyzer—an open source tool that democratizes AI search transparency. Built with TypeScript and powered by Google's Gemini API, it helps anyone check how large language models perceive and present their brand.




The Problem: You're Flying Blind in AI Search
Traditional SEO tools tell you where you rank on Google. They track keywords, backlinks, and organic traffic. But they can't tell you:

Does ChatGPT recommend your brand when users ask for alternatives?

What does Gemini say about your product's strengths and weaknesses?

Are your competitors dominating AI-generated answers in your niche?

Is outdated or incorrect information about your brand circulating in LLM responses?

This isn't a hypothetical concern. A 2025 report showed brands with high AI visibility experienced a 25% surge in organic traffic, even when traditional rankings stayed flat. Meanwhile, companies invisible to AI models are losing ground to co

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