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s mathavi
s mathavi

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When Someone Said SEO has No expiry date, So I Went Digging the Truth

SEO(Search Engine Optimization):
means improving a website so it appears higher on Google or other search engines.It helps people find your site when they search for related topics.Good SEO brings more people to your website without paying for ads.This is called organic traffic, which means visitors come naturally from search engines like Google or Bing.
How is SEO works:
when someone types (what is SEO) in search.Google search What pages are relevant to this? Which pages are trusted by others? Which pages are fast and mobile friendly? Based on Google shows top 10 results in the first page.
how we go to the top our blogs

--we need to work on 3 main parts of SEO--

      ** 1.On-Page SEO**
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  • Things we do inside our website or blog
  • Good title and headings with keywords
  • Use images with proper alt text
  • Fast loading pages
  • Mobile friendly design

      **  2.Off-Page SEO**
    
  • Things we do outside our site to improve your rank

  • Getting backlinks (other sites linking to your blog)

  • Sharing your posts on social media, forums

  • Guest posting on other blogs

  • Making your content valuable so others refer it

        ** 3.Technical SEO**
    
  • Fast loading speed

  • SSL (https)

  • Sitemap and robots.txt

  • Clean URLs

  • Structured data

Steps:

1.Keyword Research
Think what users search:
Eg: “HTML vs CSS for beginners”
Use free tools:
Google Trends
Ubersuggest
AnswerThePublic
2.Write a Strong Title
Include the main keyword in title
Eg:"Top websites in 2025"
3.Use Keywords in our Post:
In headings (h1, h2)
In image alt text
In meta description
4.Use Links
Link our old blogs.
Add good external links (like AWS docs).
5.Share your blog
Twitter/X, LinkedIn.
Ask friends to comment/share.
6.Be Consistent
Keep writing regularly.
Google notices active authors.

SUMMARY:
SEO is always up, it never goes down

SEO is not permanent, but good SEO lasts long compared to ads.
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