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Sam Chen
Sam Chen

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Why I Built a Bullet Journal Resource Site Instead of Another Productivity App

The productivity space is drowning in apps. Notion, Todoist, Obsidian, TickTick — there's a new one every week. But the fastest-growing productivity movement is analog: bullet journaling.

I built BulletJournals.net as a resource hub for the community.

Why Analog is Growing in a Digital World

Bullet journaling has exploded because it solves the problem apps create: decision fatigue. With an app, you spend half your time configuring the system. With a bullet journal, you spend that time actually thinking about your life.

The BuJo community is massive — millions of practitioners worldwide — but the resources are scattered across YouTube, Instagram, and individual blogs.

What BulletJournals.net Offers

  • Spread templates — weekly, monthly, habit trackers, mood trackers, organized by complexity
  • Getting started guides — from "what notebook should I buy" to advanced collection design
  • Inspiration galleries — curated examples that are actually practical, not just pretty
  • Supply reviews — pens, notebooks, stickers, washi tape reviewed by actual journal keepers

The Technical Side

Built on WordPress with a custom taxonomy system for spreads. The key insight was that people search for bullet journal content very differently than typical blog content. They search by spread type, by month, by skill level, and by aesthetic style.

SEO in this niche is fascinating because the search intent is so visual. People want to see examples before reading about them.

Lessons

Sometimes the best thing a developer can build isn't an app — it's a well-organized information resource for a community that needs one.

Check it out: bulletjournals.net

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