You shipped 47 commits last week. Three PRs got merged. A sprint closed with 12 issues done.
And your customers? They have no idea.
Release notes are buried in Notion. The roadmap lives in a spreadsheet only your PM opens. Feature requests? Scattered across Slack, email, and a Canny board nobody checks anymore.
Here's the thing — the problem isn't that you're not shipping. The problem is that nothing you ship reaches the people paying for it.
That gap between "shipped" and "seen by customers" — that's the distribution layer. And for most product teams, it's completely broken.
What Is the Customer Distribution Layer?
Think about it this way. You've probably got solid infrastructure for building — GitHub, Jira, Linear, CI/CD, staging environments. The dev side is covered.
But what's your infrastructure for the other side — the customer-facing side? Where do customers go to see what changed? How do they know what's coming next? Where do they tell you what they actually need?
For most teams, the answer is... duct tape. A blog post every quarter. A tweet when someone remembers. A changelog page that hasn't been updated since February.
The customer distribution layer is the missing piece — a single surface where your customers can see what shipped (changelog), what's planned (roadmap), and where they can tell you what's missing (feedback). All on your brand. All connected to the tools you already use.
That's what we built with Releaslyy.
Why We Built This
I've been building Releaslyy as a release notes generator — connect GitHub or Jira, pick your commits or sprint issues, and AI writes your release notes. That part works. People use it. It saves time.
But I kept seeing the same pattern. Teams would generate beautiful release notes... and then what? Copy-paste them into Notion? Email them to a list that's 6 months outdated? Post them on a blog that gets 30 visits a month?
The generation wasn't the bottleneck. The distribution was.
So we asked — what if the same tool that generates your release notes also gives you the surface to distribute them? And while we're at it, what if that surface also showed your roadmap and collected feedback?
One platform. Three problems solved. No more stitching together Canny for feedback, ProductBoard for roadmap, and Headway for changelog.
What the Distribution Layer Looks Like — Concretely
1. Public Changelog
A self-hosted changelog page on your brand — your logo, your colors, your domain. Every entry categorized as New, Improved, or Fixed. Version-tagged. Searchable.
You generate release notes from your commits or sprint issues using AI, and with one click they're published to your changelog. Your customers see what shipped — instantly.
No separate publishing step. No copy-pasting. The same flow that creates the notes also distributes them.
Live example: releaslyy.com/c/releaslyy — yes, we dogfood this.
2. Public Roadmap
A roadmap page your customers can actually see. Not your internal Jira board with 200 tickets — a curated view of what's planned, what's in progress, and what's done.
This is the page that stops your customers from emailing you "when are you adding X?" — because the answer is right there.
3. Feedback & Feature Requests
A board where customers submit, vote on, and discuss feature requests. Think Canny, but built into the same platform as your changelog and roadmap — so there's no disconnect between "we heard you" and "we shipped it."
When a requested feature ships, the loop closes automatically. The customer who asked for it sees it move from "planned" to "shipped" — without you lifting a finger.
4. Embeddable Widget
A lightweight Preact widget you drop into your app. Bell icon or button trigger. Dark mode. Your branding. Cloudflare Turnstile-protected voting so nobody games the system.
Your users don't need to leave your app to see what's new, check the roadmap, or submit feedback. It's all right there — in context, in your product.
Why Not Just Use Canny + ProductBoard + Headway?
You can. A lot of teams do. Here's what that looks like:
- Canny ($400+/yr) for feature requests — but no changelog, no roadmap publishing.
- ProductBoard ($5,000+/yr) for roadmap management — overkill if you just need a customer-facing view.
- Headway for a changelog widget — but no feedback, no roadmap, no AI generation, limited integrations.
Three tools. Three subscriptions. Three logins. Three places where customer communication is fragmented.
Or — one platform that does all three, starts free, and is configured in under 5 minutes.
That's the bet we're making. The customer distribution layer shouldn't be three separate tools bolted together. It should be one unified surface.
The Integration Piece
This is where it gets practical. Releaslyy connects to 7 tools today — GitHub, Jira, Linear, Asana, ClickUp, Monday, and DevRev.
Here's the workflow:
- Connect your project management or source control tool.
- Select the commits, PRs, or sprint issues you want to turn into release notes.
- Generate — AI writes the notes in seconds. Multiple audience options (customer-facing, internal QA, product team).
- Publish — one click to your changelog. Or push back to GitHub Releases, Confluence, Slack, and more.
The whole thing takes about a minute. From commits to customers — literally.
And if you're on the BYOK plan, you can plug in your own API keys for OpenAI, Anthropic, Gemini, or Groq. Use whatever model you trust, on your keys.
Who This Is For
If you're reading this and thinking "that's us" — it probably is. Specifically:
Product teams at B2B SaaS companies — you ship weekly or biweekly, your customers are paying, and they deserve to know what's changing.
Solo devs and indie hackers — you're shipping fast but spending zero time on communication. A changelog that writes itself is the unlock.
Engineering leads — release notes are a chore nobody on your team wants to own. Connect GitHub, let AI do the writing, review and publish.
QA teams — you're closing sprints and summarizing for stakeholders. Generate audience-specific notes from Jira or Linear in one click.
Try It — Free
Releaslyy has a free tier. No credit card. 10 generations per month, 1 project, full changelog setup.
Pro starts at $12/mo (annual) — unlimited everything, BYOK, all integrations, all publish destinations.
Set up your customer distribution layer in 5 minutes: releaslyy.com
See what it looks like in production: releaslyy.com/c/releaslyy
Releaslyy is built by Sandeep Baligeri — a solo founder shipping after work hours from Bengaluru. If you're a product team that ships fast but struggles to communicate what shipped, this is built for you.
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