If you've been generating content with AI, Google's December 2025 Core Update just changed the rules.
The Numbers
- 87% negative impact on mass-produced AI content
- EEAT now mandatory for all competitive queries
- Author credentials are "essentially mandatory"
What Changed
Google isn't penalizing AI content. They're penalizing lazy AI content.
The distinction matters.
Content without:
- Verifiable author expertise
- Original insights
- Human editorial oversight
...is getting crushed.
The Technical Playbook
1. EEAT Signals
Every piece needs a credible author. Add schema markup with @type Person, name, jobTitle, and sameAs properties pointing to your LinkedIn and GitHub profiles.
2. LLM Accessibility
Structure content so AI systems can parse and cite it:
- Schema.org markup
- Clear heading hierarchy
- Answer-first formatting
- Speakable specifications
3. Topical Authority
Go deep, not wide. Google rewards expertise clusters over scattered keyword grabs.
The Bigger Picture
While Google reshapes content, the M&A market is reshaping infrastructure:
| Deal | Value | Signal |
|---|---|---|
| Meta → Manus | $2B | AI agents |
| Nvidia → Groq | $20B | Inference > Training |
| ServiceNow → Armis | $7.75B | Security consolidation |
Bottom Line
Human expert + AI still wins. Quality over quantity.
The hype is over. The work begins.
This is from Issue #6 of Offbeat AI Watch—fortnightly AI intelligence for B2B leaders.
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