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Shivam Kumar
Shivam Kumar

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M&A Deal Flow Orchestrator

n8n and Bright Challenge: Unstoppable Workflow

The Problem: Manual M&A Deal Sourcing

Identifying potential merger and acquisition (M&A) targets is a high-stakes, manual process. Analysts spend hundreds of hours sifting through news, manually profiling companies, and performing preliminary analysis. This process is slow, expensive, and prone to human error, causing valuable opportunities to be missed.

The Solution: An Automated Intelligence Pipeline

The M&A Deal Flow Orchestrator is a multi-agent workflow built in n8n that automates the entire deal sourcing pipeline. It transforms a complex, manual task into a streamlined, automated process that runs in minutes. By providing a few simple criteria, an analyst can trigger a sophisticated intelligence-gathering and qualification system.

Workflow Architecture: A Multi-Agent System

The workflow operates as a sequence of four specialized agents, each handling a distinct phase of the process.

  1. The Scout Agent (Market Scanning)
    The workflow begins when an analyst submits a form with target criteria like industry, company size, and investment keywords. The Scout Agent uses the n8n RSS Feed node to scan industry news sites and press releases, identifying articles that mention companies matching these criteria.

  2. The Profiler Agent (Deep Data Extraction)
    This is where the power of the Bright Data node comes into play. For each company identified by the Scout:

Website Discovery: The workflow constructs a Google search query to find the company's official website. The Bright Data node scrapes the search results to identify and extract the correct URL.

Website Scraping: It then uses the Bright Data node again to scrape the company’s "About Us," "Team," and "Products" pages, extracting core business information.

LinkedIn Profiling: A second Bright Data-powered search identifies the company's official LinkedIn page to scrape key metrics like current employee count.

  1. The Analyst Agent (AI-Powered Analysis & Scoring) Once the raw data is collected, the Analyst Agent takes over.

AI Summary: The consolidated text is sent to the OpenAI node, which generates a concise executive summary and analyzes the sentiment of the source news.

Fitness Score: A custom Code node calculates a proprietary "Acquisition Fitness Score" based on weighted parameters like employee count growth and news sentiment. This quantifies the target's potential.

  1. The Reporter Agent (Briefing & Archiving) The final agent delivers the actionable intelligence.

Qualification Gate: An IF node checks if the company's score meets a predefined threshold (e.g., >70).

Archiving: High-scoring, qualified leads are automatically appended to a Google Sheet, creating a persistent database of all promising targets.

Notification: A formatted, data-rich briefing is sent to a dedicated Slack channel, alerting the M&A team in real-time.

Tech Stack & Business Impact

  • Core Technologies: n8n, Bright Data, OpenAI, Google Sheets, Slack.
  • Key Requirement: The workflow exclusively uses officially verified n8n nodes, with the Bright Data node as the central component for web data extraction.
    This workflow provides measurable business value by:

  • Accelerating Deal Flow: Reduces a weeks-long process to minutes.

  • Increasing Efficiency: Frees up hundreds of analyst hours for higher-value tasks like negotiation and due diligence.

  • Improving Data Accuracy: Eliminates manual data entry errors and provides consistent, structured profiles.

  • Uncovering Hidden Gems: Systematically scans the market to surface opportunities that might otherwise be missed.

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