Shopify stores need an edge over big retailers to get sales. Translating pages can be one method to gain an edge. To translate pages opens up Shopify stores to new markets. Some of these markets might not have the option to buy from big retailers in the US. For the amount of time and effort translating pages takes, there is huge potential.
1.Download App
Shopify themselves has an app called Translate and Adapt. Install the app to translate pages.
2 Add Language
Add a different language to the store. Go to Settings, and scroll to the bottom, and click “languages.” Then, click, “add a language.” Find the language for translation and click “next.”
The next step will be to assign the chosen language to the domain. Then, click “done.” The app will give the option to publish the new language. The store is not ready for it. No translation has happened yet. Do not publish.
3. Auto Translate
Go back to the Translate & Adapt app. Next, hit “Auto Translate.” The app will start to translate the title, description, and url handle.
You only have 3 free translations. Every time the Auto-translation gets clicked, that counts as a translation. To make the most of them, do the translations in bulk.
The app uses Google Translate to translate the pages.
4. Verify everything translates properly
The time the app takes to translate the pages depends on the number of pages. The more pages, the more time translating takes.
Once the app finishes translating, verify the translations. Put the translated text in an LLM and reverse translate the text. Make sure the text did not get lost in translation.
- Translate A New Page
When a new page gets created, the page will not get translated automatically. To have the page translated, start at the product page. Go to “more actions.” Then, click, “localize.” The “localize” button will go to the Translate & Adapt app to translate the text.
6. Publish Language
Once the pages finish translating, the language can get published on the domain. Go to “settings,” “Languages.” In the languages tab, go to the chosen translated language and click the 3 dots button. Then, click “publish”
The new language is live on Shopify. But, the new language is not assigned anywhere. That will be the next step.
7. Create Market
Now that the pages have gotten translated, the pages need a market to get displayed. Go to the Admin Dashboard. On the left hand menu, click “Markets.” The USA will show as the only market. Click the “Create Market” button. Next, name the market, I would choose the language. After, choose the countries where the language gets spoken.
The next step is to customize the market. Start by choosing the currency of the market(s). After, there is an option to create a market specific catalog. In the catalog, set pricing for the next and adjust the price of the catalog. The last step of catalogs is to choose products for the catalog and their prices.
Create a subfolder for the domain. This helps create a separation for the chosen language and english pages. The separate pages will let Google know that these are not duplicate pages. If Google thought the pages were duplicate, they would penalize the domain. Click, “add languages.” and add the chosen language. Set the chosen language as the default language in the market. There’s an option to delete English. It will still be the default language for the other market. Add to the domain suffix, maybe the region or continent, if you’ve chosen multiple countries.
Why Translate Pages?
SEO
Translating opens a Shopify store up to new keywords. Some of these countries are underserved. The page can rank, and get more clicks. Getting more clicks from smaller markets can help Shopify store rank in bigger markets.
It’s Cheap
As shown throughout my tutorial, I didn’t spend a dollar to translate the pages. Worst case scenario, use an LLM to translate a page. If the right products show up in the right market, the benefits will greatly exceed the cost.
Conclusion
When translating pages, the difficult part is done before you start, creating the first pages. The most important element of translating pages is research. If the right language and markets are not chosen, the Shopify store will not get customers in the new markets.
Originally published at https://convertifyapps.com
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