Reading the title might give the impression that I typed, “how to grow traffic for a Shopify store” into an LLM. Then, I got more traffic. But AI is a tool, if you don’t know how to use it, it won’t help. Like a car, if you don’t know how to drive, having a car won’t solve your problems.
The Prompt
The prompt I use is “Create a Schema for {my website} with placeholder data and that I can copy and paste, then replace the placeholder data to add to the website's backend.”
The LLM’s output should look like the picture above. The purpose of the placeholder data is for formatting. A Shopify Merchant could miss a comma and mess up their schema if they filled it out entirely. But the placeholder data reduces the chances of an error. Next, remove the placeholder data. Copy and paste the schema into a word processor and change the data.
Disclaimer
According to Perplexity, “Doing this will not magically “rank you in Perplexity,” but it significantly increases the odds that LLMs and search engines a) understand what each app does and b) pull your site as a trusted, well‑structured source when merchants ask for Shopify app recommendations.”
The Schema
The schema starts with “Type: Organization.” The Organization is general information about the website, links, and other data. This part of the schema provides the LLM with more information about the overall website.
Then, the next set of data is “Type: Product.” Each product needs to get included in the schema. Add image links, product description, price, and reviews. By giving clear information about each product, an LLM will know when to suggest the product.
Verify Schema with Rich Text Results
Once the schema gets created, verify the format is correct. Copy the schema from to and paste it into the Rich Results Test. If the schema format is correct, the results will show a green check.
If there are formatting errors, an error message will show in the results. The message will show where the error occurred and how to fix it.
Theme Editor
Once the schema gets the green light from the Rich Results Test, it's time to add to the Shopify store. The schema gets added in the theme editor.
Go to “Online Store,” “Themes,” and then “Edit Code.” For the product schema, go to main-product.liquid.
Find this snippet.
Replace those lines with the new schema. Save the update. Search engines and LLMs will now crawl the Shopify store.
Conclusion
Why does this matter? LLMs are starting to add checkout features. Customers will be able to buy products without leaving their preferred LLM. An LLM cannot recommend a product from a store that it doesn’t know.
Originally published at https://convertifyapps.com on January 3, 2026.
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