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Synergy Shock
Synergy Shock

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We Built an AI Assistant in a Physical Totem — Here’s What We Learned

When people think about AI assistants, they often picture a voice coming from a phone or a chat window on a screen. But in 2026, intelligent systems are no longer limited to personal devices. They are stepping into shared, physical spaces, changing how people ask questions, get help and make decisions.

One of the clearest examples of this shift is the rise of AI-powered kiosks and physical interfaces.

From Personal Tools to Shared Environments

AI assistants were the world's gateway to artificial intelligence. Initially, the goal was simple: lower the barrier to technology. You shouldn’t need to learn a complex menu; you only need to express what you need.

However, the real shift occurred when this intelligence left the pocket and entered the environment. AI-powered kiosks and physical interfaces (often called "interactive totems") are quickly gaining presence in stores, transit hubs and public venues.

Physical AI interfaces work differently than the apps we use on our phones. It must be immediately intuitive, allowing first-time users to understand and interact within seconds. Its purpose is not long-term exploration, but fast and task-focused utility. At the same time, it has to account for public context, understanding factors like proximity and background noise.

The Physical Totem is the New Interaction Hub

In 2026, we’ve realized that pulling out a phone, unlocking it and finding an app is actually a "high-friction" event. Intelligence has become ambient.

In high-pressure environments like a crowded airport or a busy retail, the AI doesn't demand your attention; it supports your actions. It’s no longer about "the tech"; it’s about the help.
Kiosks, terminals and interactive totems place intelligence directly where action happens: in stores, public spaces, venues, among others. These systems are not designed for long exploration or personalization. They are made for clarity, speed and accessibility.

Unlike apps, physical interfaces are:

  • shared by many people
  • used briefly, often once
  • encountered without prior setup

This changes how AI must behave. The system must be intuitive from the first interaction.

Our Experience with a Physical AI Assistant

At Synergy Shock, we explored this shift by building an AI-powered assistant that operates within a physical totem.
The goal wasn’t to create a flashy experience. It was to understand how people naturally interact with intelligence when it lives in a shared space.

What we learned quickly is that intelligence alone isn’t enough. In a shared space, the assistant must strike a careful balance, such as being present without intruding, helpful without overwhelming, and clear without becoming rigid. It also reflects many of the principles that define immersive and context-aware experiences: helping people complete tasks, respecting attention and fitting naturally into the environment.

The Invisible Revolution

Most people never think of these systems as “AI.” And that’s the point.
The most impactful AI systems of 2026 aren't the ones making headlines for being "smart", they’re the ones making everyday life smoother without being noticed.

As intelligence continues to move beyond the glass of our screens and into the wood, steel, and stone of our cities, the goal remains the same: making technology more accessible, more human and more present where it actually matters.

If you’re exploring how intelligent systems can fit into real-world environments, feel free to reach out… We’re always happy to continue the conversation!

Top comments (1)

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Valeria Landa

I had the chance to meet the assistant that appears in the video, congrats guys! Is amazing