What if your CMS lived inside your Next.js app — same repo, same deployment, same database, zero external services?
Payload CMS 3 is a headless CMS that runs as a Next.js plugin. Your admin panel and API are part of your application.
Why Payload 3
- Next.js native — runs inside your Next.js app, not a separate service
- Code-first — define collections in TypeScript, not a GUI
- Auto-generated API — REST and GraphQL out of the box
- Type-safe — TypeScript types generated from your config
- Any database — Postgres, MongoDB, SQLite via adapters
- Self-hosted — no vendor lock-in, deploy anywhere
- Free & open source — MIT licensed
Quick Start
npx create-payload-app@latest
// payload.config.ts
import { buildConfig } from "payload/config";
export default buildConfig({
collections: [
{
slug: "posts",
fields: [
{ name: "title", type: "text", required: true },
{ name: "content", type: "richText" },
{ name: "author", type: "relationship", relationTo: "users" },
{ name: "publishedAt", type: "date" },
{ name: "status", type: "select", options: ["draft", "published"] },
],
},
],
});
That gives you:
- Admin panel at
/admin - REST API at
/api/posts - GraphQL at
/api/graphql - Auto-generated TypeScript types
Use in Your Next.js Pages
import { getPayload } from "payload";
export default async function BlogPage() {
const payload = await getPayload({ config });
const posts = await payload.find({
collection: "posts",
where: { status: { equals: "published" } },
sort: "-publishedAt",
});
return posts.docs.map(post => (
<article key={post.id}>
<h2>{post.title}</h2>
</article>
));
}
Real Use Case
A marketing team used Contentful ($400/month) for their Next.js site. After migrating to Payload 3, the CMS became part of their codebase — same Vercel deployment, same Postgres database. They saved $4,800/year and gained full control over the admin UI.
When to Use Payload
- Next.js apps needing a CMS
- Teams wanting code-first content modeling
- Projects requiring self-hosted CMS
- Any use case where Contentful/Sanity feels expensive or limiting
Get Started
Visit payloadcms.com — open source, MIT licensed, free forever.
Need custom data pipelines or scraping solutions? Check out my Apify actors or email me at spinov001@gmail.com for custom solutions.
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