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Adam Marsden
Adam Marsden

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✍️ Error messages that help users get unstuck

Hey 👋

This week: write interfaces that work, embed UX without losing autonomy, and ship faster with AI‑assisted research and shipping‑first planning.


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🏗️ Build

Make better interfaces.

The writing is the design

Treat UX writing as core design: usable, useful, responsible language, better errors, and AI as co‑pilot without outsourcing empathy or strategy.

  • Why it matters: Clear, inclusive copy reduces user error, recovery time, and support load. Measurably improving task completion.
  • Adopt this week: Rewrite two generic errors with Avoid → Explain → Resolve and remove one confirm‑shaming pattern in a live flow.

Common UX mistakes everyone still makes 2.0

Fix recurring pitfalls: inconsistent patterns, popup vs inline edit, whitespace misuse, toggle misuse, tables vs layout‑grid, cards vs panels.

  • Why it matters: Consistency shrinks cognitive load, speeds delivery/maintenance, and enables reliable white‑labelling.
  • Adopt this week: Audit one end‑to‑end flow and standardise popup/inline edit, replace inappropriate toggles, and correct table vs layout usage.

Claude For Code: How to use Claude to Streamline Product Design Process

Generate throwaway HTML/Tailwind prototypes from screenshots, React stubs from component specs, and small motion snippets to validate behaviour early.

  • Why it matters: Shortens idea→interaction loops without blocking on engineering bandwidth.
  • Adopt this week: Export one component spec and have Claude output a React + Storybook stub and add two states and one micro‑interaction.

🧩 Shape

Shared foundations across teams.

Managed-UX Integration: A Team Model for UX Autonomy and Product Alignment

MUXI embeds UX in product squads day‑to‑day while keeping a single reporting line to UX leadership, avoiding matrix churn and short‑term “service” traps.

  • Why it matters: Preserves UX craft and community while improving daily product influence and velocity.
  • Adopt this week: Publish a one‑pager: UX reports to UX, weekly CoP, PM/Eng feedback routed to UX managers.

The illusion of alignment

Words mask divergent mental models; quick sketches and simple prototypes surface assumptions early and prevent late‑stage blowups.

  • Why it matters: Early visual alignment cuts rework, rebuilds trust, and keeps delivery coherent.
  • Adopt this week: Add a 10‑minute “draw the apple” sketch step at kickoff, one picture per stakeholder, then converge on a shared artefact.

🚀 Ship

Release, measure, iterate.

AI In UX: Achieve More With Less

Treat AI like an enthusiastic intern: great at research synthesis, personas, quick prototypes, audits, and first‑draft copy with human guardrails.

  • Why it matters: Gains of ~25–33% in throughput from research to release while keeping quality decisions human.
  • Adopt this week: Create an AI “project space” for your next release; preload prior research and generate functional personas and top‑task questions to validate.

How To Make Your UX Research Hard To Ignore

Facts rarely move stakeholders triangulate qual+quant and wrap evidence in a narrative of shared goals, clips, and clear options.

  • Why it matters: Evidence that’s seen, felt, and decision‑ready accelerates action and reduces relitigation.
  • Adopt this week: Recut one deck into: shared goal → clips + numbers → two options with risks and a single next decision.

32 things we’ve learned about building a startup that scales

Pragmatic shipping culture: small teams, goals about shipping (not OKRs), keep opinions strong, delete stretch goals, and keep talking to users.

  • Why it matters: Shipping focus and clear ownership beat process overhead, improving cadence and outcomes.
  • Adopt this week: Rewrite Q4 as “things we’ll ship”, delete stretch goals, and assign a single owner per problem.

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