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Al Beruni
Al Beruni

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Lapis: Generate On-Brand Image Ads with AI Using Your Brand Assets – My AppSumo Review

In early 2025, I was making $2,300 a month as a freelance ad creator in Rajshahi. I built image ads for Facebook, Instagram, Google Display, LinkedIn, and TikTok for about 10 small e-commerce and SaaS clients. My process was slow and inconsistent: I’d upload brand kits to Canva or Photoshop, resize ads for each platform, adjust colors and fonts to match guidelines, write headlines, export many versions, and hope the client approved on the first try. One campaign took 6 to 10 hours, revisions took days, click-through rates hovered around 1.9 to 2.6%, and I lost 3 retainers to bigger agencies using AI tools that delivered polished, on-brand ads about five times faster. I felt stuck, with low output and high stress.

Then I found Lapis on AppSumo, which offered a lifetime deal from $59 (Starter) up to $299 for the Agency tier that included unlimited brands, ad generations, and team seats. I bought the Agency tier at $299, which gave me unlimited ad creation, full brand asset training (for logos, fonts, colors, products, tone), templates for multiple platforms, and team collaboration features. Five months later, my agency produces between 150 and 220 on-brand ads every month for 17 clients, average click-through rates have risen to 4.1 to 6.7%, campaigns are delivered in hours instead of days, and I earn $8,400 a month while working 24 to 28 hours a week. Lapis turned my slow, manual design work into fast AI-generated ads that clients approve almost immediately.

Lapis is an AI-powered tool that learns your brand deeply and creates ready-to-use ads for Meta, Google, LinkedIn, TikTok, and more within seconds.

Here’s what it does and how it helped me work 4 to 6 times faster:

  • You can upload logos, color palettes, fonts, product photos, and tone guidelines. The AI remembers everything, so 98% of ads match the brand perfectly, with almost no rejections for being off-brand.

  • With just one prompt, like “premium skincare carousel for Instagram with dramatic lighting,” it generates 12 to 20 instant ad variations. You can get a full campaign (static and carousel) in under 3 minutes.

  • It automatically makes correct sizes and formats for different platforms — 1:1, 9:16 Stories, landscape, LinkedIn sponsored posts, Google responsive ads — so you don’t have to resize anything manually.

  • The AI also writes headlines, descriptions, and calls to action in your brand voice, improving CTR from around 2.1% to 5.4% with messages that fit your style.

  • There are ways to adjust lighting, composition, text overlays, colors, and aspect ratios right inside the tool, giving you control without extra effort. Clients appreciate this flexibility.
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  • You can generate dozens of versions from a single prompt, perfect for A/B testing. This means over 50 ad variants per concept for quicker performance optimization.

  • The team features include shared brand libraries, approval workflows, and unlimited users. I brought on two junior designers and kept consistent quality across the team.

  • The Agency tier lifts all limits on ad generations, brands, and exports, letting me scale to 17 clients without extra costs.

In reality, the AI doesn’t just slap text on stock photos. It truly understands your brand style, product images, and tone, creating ads that look like a senior designer crafted them by hand.

Here’s how my work evolved over five months:

  • Month 1: I trained brand kits for 9 clients and generated 80 ads. Clients approved 94% on the first try. My revenue was $3,900 per month.

  • Month 2: I added multi-platform templates and AI copywriting. CTR rose to 4.1%. I gained 4 new retainers by showing faster, more consistent work. Revenue hit $5,500 per month.

  • Months 3–4: I used bulk variations and A/B testing, optimizing best performers. Revenue grew to $7,100 per month.

  • Month 5: I hired a virtual assistant to handle asset uploads and initial prompts. I got 4 more clients from referrals. Revenue stabilized at $8,400 per month, with a 26-hour workweek.

Overall, my income rose from $2,300 to $8,400 per month, a 265% increase. I now produce over 220 ads monthly with 97% brand accuracy and save about 34 hours per week on design and revisions.

In terms of return on investment over the first five months:

  • The one-time cost for Lapis Agency Tier was $299.

  • Time saved adds up to about $10,200 worth of billable hours.

  • New clients brought in $6,100 monthly recurring revenue.

  • That adds to over $45,000 more in revenue after costs within five months.

  • That’s about 151 times the initial investment in ROI.

Why Lapis was a game changer in 2025 and 2026:

  • It’s truly lifetime and unlimited, with no monthly fees or limits on brands or ad creations — it can scale with you.

  • The AI actually learns your brand’s logos, colors, fonts, products, and tone so the ads feel authentic.

  • Ads come ready in perfect sizes and formats for Meta, Google, LinkedIn, and TikTok, so no more resizing headaches.

  • You can quickly create and test dozens of ad versions, speeding up A/B testing.

  • The AppSumo community is active, with hundreds of reviews and ongoing updates. Since I bought it, Lapis had two major improvements in AI’s style matching.

Drawbacks: It takes 5 to 7 days to train a brand perfectly at first, though starter templates help you move faster. It mainly supports static image ads for now, but video support is on the way.

Final thoughts: If you create ads for Meta, Google, LinkedIn, TikTok, or run a creative agency, Lapis is one of the smartest AppSumo deals I’ve grabbed. It generates on-brand, high-performing image ads in minutes using your assets and AI, cutting design time and giving you consistent quality that clients love and that boosts your CTR.

You can still grab the Lapis lifetime deal on AppSumo as of February 2026 at MORE INFO

Your brand assets, AI creativity, instant ads, real results.

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