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Discussion on: Discuss: GitHub Special Event

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Ben Halpern

Microsoft acquires DEV?

I'm kidding! ๐Ÿ˜„

4:30pm ET on a Friday is interesting timing to have a mystery announcement. Right after the public markets close for the weekend. This is a non-coincidence.

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Tierney Cyren Author

Hmm, interesting take that Iโ€™d not considered! I know that many companies aim for Tuesday launches for maximum PR. Definitely something... unique about this timing.

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Ben Halpern

There's no science, Friday evening on the east coast is usually reserved for things you don't want the market to have a knee-jerk reaction to.

Maybe they could see whatever they're announcing as being a distraction from other MS announcements this week, and they'd rather speak directly to the dev community, which is definitely not thinking the same way as the investment community.

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Tom VanAntwerp

Good point, that's a very odd time to announce a product launch. That's normally when you'd announce something bad that you'd hope would be forgotten immediately.

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Tierney Cyren Author

From what Iโ€™ve seen around GitHub shipping features recently, they ship a lot of tiny improvements rapidly and major things methodically.

Considering how much social hype theyโ€™re putting into this I doubt itโ€™s something theyโ€™re going to want us to forget immediately ๐Ÿค”

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Ben Halpern

It's probably a good thing, but announcing after market close on Friday is odd.

Here's what I'm thinking now:

GitHub is now owned by a public company, literally the biggest public company in the world, and Microsoft probably has some kind of guideline around when to make certain kinds of announcements and this one falls into the "do it after the market closes on Friday" and the timing is probably more bureaucratic than strategic.

Once they get the marching orders on when to announce, the GitHub folks would want to hype it up as usual. Just a disconnect between the concerns of GH and the mothership, I'd guess.