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Don Johnson
Don Johnson

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🧠 The Silence That Shipped Nothing: A Psychological Postmortem of My Fake Startup

"We replaced our workflows with Whispr. What we lost in productivity, we gained in existential clarity."


šŸŒ€ TL;DR

I created a fake startup — Whispr — that offers ā€œSilence-as-a-Service.ā€
It’s a parody of Silicon Valley’s obsession with productivity, clarity, and solving human connection with tools.
I made up metrics like Neural Quietude Indexā„¢ and Void Engagement Coefficient.
Then I built a fake landing page, designed a logo like I paid Pentagram, and wrote testimonials from fictional executives like Zenith Voidwalker.
The real product was the mirror.


šŸ¤– Why I Did It

Let’s be honest: most of us in tech don’t talk to each other, we communicate via tooling.
We worship process and abstraction. We confuse ā€œtalking about the thingā€ with ā€œdoing the thing.ā€

So I asked:

What happens if we remove all communication and pretend that’s an upgrade?


🧘 What Is Whispr?

ā€œThe OS of Nonverbal Presence.ā€

Whispr is a fully silent productivity platform.
It replaces your meetings with ambient presence.
It quantifies your stillness using sacred-sounding equations.
It says nothing — but says it beautifully.

The branding is pure Silicon Valley:

  • Jargonized fake metrics āœ…
  • Monospace font and sacred geometry āœ…
  • A tagline that feels like it could be AI-generated or Buddhist āœ…

šŸ”— You can experience the void here


🧬 The Real Experiment

ā“What happens when you parody an industry so well it starts to look real?

  • People started asking for the SDK.
  • One VC asked if it was invite-only.
  • A designer offered to ā€œcollab on the brand strategy of the void.ā€

The fun part?
The more absurd I got, the more believable it became.


🧠 Psychological Breakdown

šŸ—£ The Noise Economy

Modern dev culture has over-optimized for:

  • Articulating ideas
  • Framing narratives
  • Over-documenting ā€œvalueā€

We don’t build products.
We build performance rituals of doing work.
In that space, Whispr isn’t satire — it’s just... slightly ahead.

🧽 The Social Theater of Tech

Whispr exposes how much of work is social positioning:

  • Saying ā€œlet’s circle backā€ instead of ā€œI don’t knowā€
  • Writing strategy docs that no one reads
  • Designing decks to impress other decks

Silence removed all that.
And that’s terrifying.


🚨 What I Learned

  1. Good satire should feel plausible to those it mocks.
  2. Tech loves mysticism when it’s dressed in metrics.
  3. If you make your BS beautiful enough, someone will fund it.

🪫 Final Thought

Whispr was never about silence.
It was about the techno-rituals we mistake for clarity.
The sacred equations. The dashboard-driven lives. The branding-first, product-second ethos.

In pretending to launch a joke, I accidentally diagnosed a condition.

ā€œWhispr changed nothing. That was the point.ā€

— Me, probably mid-existential crisis, but silently.


Top comments (1)

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Olha Stefanishyna

What happens if we remove all communication and pretend that’s an upgrade

I know some engineers who would be happy about the upgrade :)