DEV Community

Mahipal Nehra for Decipher Zone

Posted on

4 1

AI Consumer Insights: What companies are tracking?

Artificial Intelligence is an ongoing trend which is hyped a lot but the perception of people is positive as well as negative. People are quite sceptical about the fact that AI can pose a threat to humans and their privacy which really depends on how we use AI. The fact that companies are tracking people’s activity to create targeted ads for more ROI (Return on investment) and it does not pose any threat to our privacy because the data is being shared with hidden identities. So, let’s discuss how, why & what companies are tracking about us.

Read the full article here: AI Consumer Insights: What companies are tracking?

Image of Timescale

🚀 pgai Vectorizer: SQLAlchemy and LiteLLM Make Vector Search Simple

We built pgai Vectorizer to simplify embedding management for AI applications—without needing a separate database or complex infrastructure. Since launch, developers have created over 3,000 vectorizers on Timescale Cloud, with many more self-hosted.

Read more

Top comments (1)

Collapse
 
gottobusiness_a3b4540956f profile image
Gottobusiness

Artificial Intelligence and Privacy: Navigating the Balance

Artificial Intelligence (AI) continues to dominate discussions across industries, and while it's undeniably transformative, it also sparks contrasting opinions. Some embrace its potential to revolutionize lives, while others remain wary of its implications, particularly regarding privacy. Concerns about data collection and AI’s impact on privacy are widespread, and how we utilize this technology plays a pivotal role in shaping its perception.

Why Companies Track User Activity
Data is the lifeblood of AI, powering algorithms to deliver personalized services and experiences. Companies track user activity for several reasons, such as:

Creating Personalized Ads: Tracking browsing habits, search queries, and shopping preferences helps businesses serve tailored ads, boosting ROI (Return on Investment).
Enhancing User Experience: By analyzing interactions, companies refine their products and services to meet user expectations.
Market Research and Trends: Data helps predict customer behavior and identify upcoming trends.
This data is often anonymized, meaning personal identities remain hidden, and the information is used to improve services rather than compromise privacy.

What Data is Being Tracked?
Commonly tracked data includes:

Browsing history and search queries.
Location data through GPS-enabled devices.
Online purchases and shopping preferences.
Interactions on apps and social media platforms.
Does It Threaten Privacy?
While tracking raises valid concerns, companies employ measures to anonymize data and ensure it's not directly tied to individuals. However, users must remain vigilant by understanding privacy policies and opting out of data collection when necessary. Transparency from companies is also crucial to fostering trust.

The Role of AI in Photo Enhancing
AI’s advancements extend beyond data tracking, influencing creative domains like photo enhancement. AI-powered photo enhancers have become essential tools for individuals and businesses alike, allowing users to improve image quality, restore old photos, and even upscale low-resolution images—all at the click of a button.

Many free photo enhancer tools are available online, making this technology accessible to everyone. These tools use AI to analyze and enhance images intelligently, adjusting color, sharpness, and lighting while retaining natural details. For photographers, content creators, and even everyday users, these tools are a game-changer.

The Bottom Line
AI is a double-edged sword, offering immense potential while raising legitimate concerns. When it comes to tracking, transparency and ethical usage of data are paramount to maintaining trust. On the creative front, AI tools like photo enhancers illustrate the technology's positive impact, making cutting-edge innovations accessible to everyone. By striking the right balance, we can harness AI’s benefits without compromising our values or privacy.

Billboard image

The Next Generation Developer Platform

Coherence is the first Platform-as-a-Service you can control. Unlike "black-box" platforms that are opinionated about the infra you can deploy, Coherence is powered by CNC, the open-source IaC framework, which offers limitless customization.

Learn more