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Devashish Sharma
Devashish Sharma

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No UI, No Middleware, Just Sales – WhatsApp AI Bot Case Study

πŸ€– We Built a Smart WhatsApp Ordering Assistant with GPT-4.1, Voice, and Zero UI

Most WhatsApp bots feel like old-school IVRs pushy, slow, and painful to use. We wanted to change that.

What if a WhatsApp chat could:

  • Take your order like a real human?
  • Understand your voice notes?
  • Communicate in many languages?
  • Suggest items based on your history?
  • And do all this without any app, UI, or buttons?

We made that happen.


🎯 Business Goals

Here’s what we set out to build:

  • Zero Setup: No app install, just use WhatsApp
  • Feels Human: Chat like a salesperson, not a bot
  • Multilingual: Works in Hindi and English
  • Voice Support: Talk instead of type
  • Help-Ready: Sends manuals and YouTube links
  • Cheap to Run: Avoid third-party platforms

πŸ›’ Features Built

Our assistant supports natural, voice-first commerce:

  • New Orders: "I need 3 air filters and 2 pumps"
  • Repeat Orders: "Repeat my last purchase"
  • Cart Management: "Remove the pump from cart"
  • Memory: Suggests items based on past orders
  • Voice Friendly: Accepts WhatsApp voice notes
  • Order Tracking: "Where's my last order?"
  • Product Help: Sends YouTube/manual links
  • Multilingual: Works in Hindi and English
  • 24x7 Availability: No human delays

🧠 Tech Stack

AI & NLP

  • GPT-4.1 – Intent recognition and conversation logic
  • text-embedding-ada-002 – Embedding + semantic search for past data
  • GPT-4o – Voice message transcription

Backend

  • Node.js – API logic and orchestration
  • PostgreSQL – User data, order history, product catalog, vector store
  • Meta WhatsApp API – No Twilio or Gupshup

πŸ”§ Architecture Diagram

WhatsApp AI Bot Architecture Diagram

🧠 AI Prompting & Orchestration

We use a layered prompt flow to manage:

  • Intent recognition: Order vs Help vs Repeat vs Tracking
  • Context retention: Remembering user preferences
  • Multilingual conversion: Switch between languages

πŸ”­ What’s Next

We're now working on:

  • Image-based product browsing
  • Image-based order formats
  • Bot response in audio
  • Set up an audio call with the bot

πŸš€ The Road Ahead

This is just a glimpse of what’s possible with AI-powered assistants. In the coming days, the hassle of constant human intervention will fade away as automation and intelligence blend seamlessly into our workflows. The future is about faster decisions, smoother processes, and technology that truly works with us, so we can focus on what matters most.

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